AUG 16, 2017:
‘Beauty boys are at the tipping point of popular culture,’ says Marie Claire. ‘And they’re being led there by big beauty brands.’ So who are the male vloggers to follow? We spotlight the four of our favorites, from where they started to how they hit the headlines this year…
Gabriel Zamora @gabrielzamora
YouTube subscribers: 211k
First video: Natural Guy Makeup Tutorial
Most popular video: Smash or Pass with Laura Lee
How makeup makes me feel: ‘Confident.’
In the press: Earlier this year, Zamora launched his very won lipstick color as part of a MAC Cosmetics collaboration with 10 beauty influencers. See his interview with People for more.
Manny Gutierrez @mannymua733
YouTube subscribers: 3.3m
First video: Everyday Foundation Routine
Most popular video: World’s First Foam Foundation! Hit or Miss?!
How makeup makes me feel: ‘Powerful.’
In the press: Gutierrez became Maybelline’s first-ever male ambassador in January, fronting the campaign for its Big Shot Mascara.
James Charles Dickinson @jamescharlesbeauty
YouTube subscribers: 1.6m
First video: Blue/Brown Serpent Makeup Tutorial
Most popular video: Doing Maggie Ziegler’s Makeup!
How makeup makes me feel: ‘Absolutely amazing.’
In the press: CoverGirl’s first CoverBoy, helping it top the charts as having the most brand-loyal consumers, is a big responsibility for anyone, let alone a teenager. James had his ups and downs with news coverage this year, but continues to keep creating – and has even got media recognition for this high-school yearbook photo!
Patrick Simondac @patrickstarr
YouTube subscribers: 2.7m
First video: My Morning Makeup Routine
Most popular video: The Power of Makeup
How makeup makes me feel: ‘Fierce.’
In the press: This year’s NYX FACE Awards live show host actually competed in the competition only three years ago – a testimony to how far he’s come and an inspiration to all beauty influencers. Read his interview with Allure from earlier this year.
Who is your favorite boy in beauty? Share in the comments!
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