YouTube Is Making It Easy To Be FTC Compliant

YouTube Is Making It Easy To Be FTC Compliant


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OCT 25, 2016:

If you’ve found your niche on YouTube and built a strong subscriber base, it’s not long before brands start knocking on your door for paid promotions and partnerships.  But as more and more influencers make a living off YouTube, viewers demand transparency when it comes to branded promotions, product placements and endorsements.

To make it easier for creators to be transparent with their audience, YouTube recently launched a new optional video feature that adds a line of text to the first few seconds of a video.  This subtle message alerts viewers that the video they’re watching is a paid promotion.  What’s more, creators can add this video to existing videos without losing any previous video metrics.

As if right now, there is no global disclosure standard, when it comes to paid promotions, so creators and brands should still continue to be diligent and follow their regional laws, but this new alert is the first step by YouTube to make it easier for creators to maintain transparency.

YouTube recommends that creators still check the “video contains paid promotion” box in their Video Manager, before publishing their video.  For more info on this policy and other YouTube paid promotion policies, head to the Help Center.

To learn more about disclosure rules and regulations, refer to your local legal resources, such as the Federal Trade Commission (FTC) in the United States, Committee of Advertising Practice (CAP) in the United Kingdom, or the Direction générale de la concurrence, de la consommation et de la répression des fraudes (DGCCRF) in France.

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