Why ASMR and Beauty Are A Match Made In YouTube Heaven #ipsyOS

Why ASMR and Beauty Are A Match Made In YouTube Heaven


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OCT 5, 2016:

Are you a “tinglehead?” Does the sound of fingernails scratching on paper or the sight of Bob Ross painting his “happy little trees” make your brain feel like it’s going to explode with euphoria?  It you answered “yes,” then you’re already familiar with the cultural phenomenon that is ASMR.

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ASMR stands for autonomous sensory meridian response, and Wikipedia describes at as a “euphoric experience characterized by a static-like or tingling sensation on the skin that typically begins on the scalp and moves down the back of the neck and upper spine, precipitating relaxation.” Many things can “trigger” an ASMR reaction, and this personal search for triggers has resulted in a huge YouTube community of both “ASMR Artists” and loyal viewers.

So, how does beauty play a role in ASMR?  Well, there is a entire subset of the ASMR community dedicated to beauty videos—personal attention tutorials, unboxing videos, whisper haul videos and even simulated spa experiences.  Searching for “ASMR” and “makeup” on YouTube yields over half a million results, many of which have over a million views.

In other words, the ASMR community is huge, and if you already have a strong following on your beauty channel, why not see if you have a penchant for ASMR?  Perhaps you have a relaxing voice or a soothing accent, or maybe you love using your hands and want to show off some of your makeup products in a relaxing way.  When it comes to beauty brands connecting with ASMR artists, the collaborations have been few and far between, but if you already have existing relationships with beauty brands, you may have an amazing cross-branding experience in the making.

Think you may have a shot as an AMSR artist?  Share with us in the comments!

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