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The Most Watched Videos of 2016 and what they teach you about social growth


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JAN. 11, 2017:

With all of Instagram’s new features in 2016, it can be hard to know where to spend your energy—should you be posting to Stories? Creating high-quality video? Composing perfect images? What is the special sauce?

While there is no real “special sauce” to social media, we can use 2016 stats to tell us what people want more of. Here are the top 10 Instagram videos of 2016 and what they show us about social video.

1: Hey guys! by Sarah Hyland.
When: Oct. 19, 2016
Stats: 25.0 million views

2: #olympics #olympicsrio2016 by rogerioz.
When: Aug. 6, 2016
Stats: 20.1 million views

3: Les comparto este video realizado con mi by José Fernando Neira.
When: Aug. 5, 2016
Stats: 19.0 million views.

4: Oh My God!!! Neymar!!!!  by Mark Jungers.
When: Aug. 17, 2016
Stats: 18.7 million views

5: #olympicgames by Agustina Mignone.
When: Aug. 10, 2016
Stats: 18.4 million views

6: Wrap it up by brittanyfurlan.
When: Oct. 17, 2016
Stats: 18.2 million views

7: Yep… @justinverlander is a better dancer than me! by Kate Upton.
When: Oct. 31, 2016
Stats: 18.0 million views

8: Laura Ludwig is dominating again! by Mark Jungers.
When: Aug. 17, 2016
Stats: 16.4 million views

9: How to find out if bae is cheating on you by Lele Pons.
When: Oct. 29, 2016
Stats: 14.9 million views

10: THE PERSONAL TRAINER by Amanda Cerny.
When: Oct. 13, 2016
Stats: 14.5 million views

So what do these videos tell us about social success on Instagram? First of all, let’s look at the length. Most of these videos happened after Instagram introduced 60-second videos, but all of these videos are less than 30 seconds. So do not waste your time on longer-length videos. Just keep it short and sweet.

It is also interesting to see that the top five videos are of female celebrities, so keep killing it in 2017, ladies!

What was your favorite Instagram video in 2016? Share in the comments!

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