AUG 24, 2017:
With so many influencer-marketing services to choose from, brands are spoiled for choice! But which platform is right for you? Here’s the lowdown on three of our faves…
How does it work? Sign up online and choose your area of expertise. Octoly’s marketplace is based on free reviews that aren’t paid or sponsored. They use a ‘pull philosophy’, meaning you get to pick your favorite products from a selection supplied by brands. Upon receiving the product, you have 21 days to try it and produce a review.
Who are they looking for? Beauty, fashion, or lifestyle creators on YouTube with a minimum of 1,000 subscribers, and good visibility (i.e. at least 1,000 views per video).
What are the Ts&Cs? There are no brand guidelines, so you can generate as much authentic content as you want and have full editorial control, with the exception of a spoken disclosure on how you received the product, as well as rules about brand adjacencies.
Why do brands like them? According to Forbes, Octoly boasts over 2,400 registered beauty creators on the platform, actively working with brands like L’Oréal and Estée Lauder.
How does it work? Register by email or sign up with Facebook – the program is entirely free and you don’t need an invite. You’ll then get an impact score, calculated from factors such as number of followers. The higher your score, the more likely you’ll qualify for a campaign and get sent a VoxBox full of freebies. You complete promotional tasks to earn campaign badges.
Who are they looking for? Content creators with connections. As VoxBoxes are sent out based on your impact score, you’ll want to know how to keep improving this – check out the Influenster blog for more.
What are the Ts&Cs? The usual rules apply when it comes to non-commercial use (resale repurpose, etc.). There are also useful Style Guides online on how best to use the forum and guidelines for your reviews – from ‘Say it, don’t sell it’ to liking other user reviews only when they’re useful, helpful, and truthful. Once again, authenticity and creativity is what counts.
Why do brands like them? The Influenster community spans more than 2.5 million members. Since its launch, it’s racked up well over 11 million reviews on in excess of 1.7 million products. In other words, it’s HUGE.
How does it work? Download the app for free. You can then explore brands you love or help new ones get exposure – simply choose who you want to work with, and in return receive a slice of money for correct and successful promotion. Rates vary from around $50 per post for smaller influencers, to $1,800 for an influencer with up to 100k followers.
Who are they looking for? Micro-influencers. For Takumi, this means public Instagram users with 1,000 or more followers and at least 50 photos of original, high-quality content.
What are the Ts&Cs? Takumi wants accounts with real followers, not bots, which have been grown organically (no ‘follow for follow’ hashtags, for example).
Why do brands like them? Brands rate new-kid-on-the-block Takumi for two reasons: it connects them with less renowned content creators and offers fully managed campaigns, from creative brief to measuring engagement, reach, and growth in followers.
Is there an influencer marketing platform you love that was not featured? Share in the comments!
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