April 5, 2017:
More and more beauty influencers are partnering up with brands, but MAC Cosmetics was one of the first to launch a creator-led collaboration back in 2011, when it teamed up with popular beauty bloggers on a range of eyeshadows and glosses.
This month, the brand is doing it again with 10 established and emerging names from the beauty industry designing its latest lipstick collection, each seeking to create their ‘perfect shade’.
‘We’ve partnered with icons from the worlds of fashion, pop culture, celebrity, music, and art to bring to life their point of view on beauty,’ MAC’s senior vice president of public relations, Catherine Bomboy Dougherty, told POPSUGAR. ‘While each collaborator has a unique vision, they all share authenticity in their partnership with the brand.’
The influencers’ deep understanding of MAC formulas really impressed, as well as their desire to reflect the brand’s ideology of ‘all ages, all races, all sexes’ by creating shades that could work well on a range of skin tones and beauty styles. Here are the new beauty pros to know and what makes their lipstick…
Caro Daur, Germany,
Instagram: @carodaur, 986k followers
Her shade: Muted pink-beige meets brown, matte finish
Her inspiration: ‘I love cinnamon… I love the spice and I put it on everything.’
Fleur de Force, UK
Instragram: @fleurdeforce, 786k followers
Her shade: Mauve-beige nude, cremesheen finish
Her inspiration: ‘It’s basically my dream color.’
Gabriel Zamora, USA
Instragram: @thegabrielzamora, 235k followers
His shade: Caramel-colored nude, satin finish
His inspiration: Different skin tones.
Victoria Ceridono, Brazil
Instragram: @vicceridono, 491k followers
Her shade: Deep berry red, matte finish
Her inspiration: ‘Red is the most iconic lipstick color that you can think of.’
Alessandra Steinherr, UK
Instragram: @alexsteinherr, 131k followers
Her shade: Neutral pink, luster finish
Her inspiration: ‘I wanted it to be like your favorite pair of jeans, a timeless classic you’ll wear forever.’
Laura Lee, USA
Instragram: @larlarlee, 12m followers
Her shade: Muted beige, matte finish
Her inspiration: Herself.
Nikkia Joy, Australia
Instragram: @nikkiajoy, 81.7k followers
Her shade: Grapefruit pink, matte finish
Her inspiration: Her own go-to look.
Fouz AlFahad, Middle East
Instragram: @therealfouz, 1.8m followers
Her shade: Dirty rose, matte finish
Her inspiration: ‘I love seeing younger women from my region becoming more independent and hardworking.’
Samantha Ravndahl, Canada
Instragram: @ssssamanthaa, 2.4m followers
Her shade: Light pink, cremesheen finish
Her inspiration: Simplicity.
Marie Lopez, France
Instragram: @enjoyphoenix, 3.8m followers
Her shade: Natural beige, glaze finish
Her inspiration: ‘I really wanted to say I could wear it in winter and summer.’
Which shades are you excited to try out? Share in comments!
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