JULY 18, 2017:
Flawless, natural-looking skin – it’s the epitome of any beauty look, whether or not you’re a professional makeup artist or content creator. But earlier this year, YouTuber Wayne Goss got a lot of reactions when he uploaded the video, ‘Warning. You’re Being Lied To…’, which revealed the secrets of ‘living Photoshop’, an effect he called ‘fundamentally wrong’.
Goss, like many others in the industry, relies on lighting to enhance his natural features, both with and without makeup. He felt the plugins other bloggers were using in their videos were giving the illusion that viewers could achieve such a look using only makeup, which to him was just not possible, encouraging unrealistic expectations.
Without naming names, he said that he found scores of YouTubers that use the same ‘trickery’ in his research. Although comments were disabled on this particular video, Goss’ fanbase reached out on Instagram, remarking that they had thought if ‘it’s a video, it must be real’ or ‘I’m done being lied to. We are flawed and I like flaws.’
There are a number of ways the ‘living Photoshop’ effect can be achieved. On an equipment level, different lenses can be used to adjust the amount of light in the camera to create that airbrushed look – the same you would in a professional studio.
You can also download plugins, such as Skin Smoother 2 and Pixel Film Studios’ ProSkin 2.0 for Final Cut Pro, and then create the desired effect in a few simple clicks when editing. Many of these even come with a range of skin tones to suit the subject in your video. Use Adobe After Effects or Premiere Pro? Beauty Box Video 4.0 offers skin smoothing, automatic masking, shine correction and more. A quick search on Google proves that film editors have been using these kinds of techniques for years – there are plenty of tutorials for you to get your head around the programs.
So was Goss right to make such sweeping statements about skin filters being ‘fundamentally wrong’? Only months prior to his video, Racked wrote a story entitled ‘The Biggest YouTube Beauty Secret Has Nothing to Do with Makeup’. Guess what? It was about Diva ring lights, probably the most common piece of equipment amongst beauty bloggers. The majority of active social-media users are likely to have used a filter on their images, too. The problem really only arises when someone presents themselves as authentic but is pitching a natural-look video even though it has been digitally enhanced. If we continue being upfront about our methods, our audience can continue following us in good faith.
Would or do you use skin filters in your videos? Share in the comments!
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