How Huda Kattan made it to the top of Instagram’s Rich List  #ipsyOS

How Huda Kattan made it to the top of Instagram’s Rich List  


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JULY 12, 2017:

Having already been dubbed one of Forbes’ top beauty influencers, Huda Kattan has another accolade to add to her collection: She’s now made number 1 on Instagram’s first-ever Influencer Rich List. Instagram scheduling site Hopper HQ, published the top-20 figures making the most money on the app this month, which includes Zoella and Chiara Ferragni.

Kattan reportedly earns up to £14,000 for each post to her 20.5 million followers. But how did she get there?

‘It takes about two seconds of watching Huda Kattan on YouTube to understand her appeal,’ wrote Allure. ‘Kattan’s presence is endearingly loopy: she laughs, she makes mistakes while applying makeup, she talks about her flaws – all while keeping up a running dialogue [talking] about colors.’

She’s gone from working in finance to becoming a makeup artist and CEO of her own cosmetics company, Huda Beauty, and has a digital reach that ‘eclipses that of say, makeup artists Pat McGrath and Charlotte Tilbury’, always maintaining this fun, down-to-earth quality that keeps her followers coming back for more. The trick is mixing this personality with authenticity.

Kattan sticks with what she knows best. ‘I’m very risk averse,’ she told Fashionista, ‘so we decided to start with lashes [to launch Huda Beauty]. I said: “Let’s just start with a few thousand, and if we don’t sell them, I’ll just use them all.” It ended up being so successful, we broke records the first day.’

Who are the influencer success stories sure to one day make the next Instagram Rich List? Here are our bets…

Marianna Hewitt @marianna_hewitt
With 750k Instagram followers and the K-Jenners to count as friends (and fans), Marianna Hewitt is undoubtedly a rising star of the Instagram world. She’s already done designer bag and clothing collaborations, plus the La La Mer makeup collection for eLuxe.

Shayla Mitchell @makeupshayla
She’s worked with The Estee Edit, Maybelline and more: Shayla Mitchell is a makeup artist on an Instagram mission with a staggering 2.5m followers. Her advice? ‘Constantly engage with your followers.’

Karen Sarahi Gonzalez @iluvsarahii
Like many others, Gonzalez went from behind the MAC counter to in front of the camera, and now boasts 3.6m followers on Instagram. She’s worked with brands like NYX Cosmetics, Garnier and Dermalogica. ‘My job is to be a leader,’ she says.

Who inspires you the most from this list? Share in the comments!

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