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From Model to Role Model: Hourglass at Creator Day


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JAN. 27, 2017:

If we had to describe Creator Day LA in one word it would be Inspiring! From the multiple panels held at the Youtube Space to the new collection of Hourglass Cosmetics lipstick, it was hard not to leave without a perfectly painted smile on your face.

Hourglass Cosmetics hosted a panel all about using influence to make a change “From Model to Role Model” featuring Jenny Shimizu who is the face of their GIRL campaign. This panel was perfectly aligned with their recently launched GIRL collection of 20 new Lip Stylos. With names like Protector, Activist, Innovator, Peacemaker, Believer and Achiever, each Lip Stylo is a reminder to recognize the good in others and yourself.

Hourglass Cosmetics created a corresponding #GIRLFORGOOD campaign to drive awareness for the GIRL Lip Stylo Collection.  The campaign was activated via creative, web, social, influencers, events and partnerships. See more HERE!

The GIRL collection is a reminder that even one person can make a difference. By participating in #GIRLFORGOOD, Hourglass hopes to flood the internet with positivity – with today’s social reach and influence, anyone can be a source of inspiration.

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Sponsored by Hourglass Cosmetics

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