Category Archives: Tips

Top 5 TIPS to start YOUR OWN BLOG WITH RACHEL MCCORD

NOV 24, 2017 Hi, Queens! We are back at it AGAIN, but this time, with your TOP 5 TIPS to start YOUR OWN BLOG! Yayyy! Praise emoji! Let’s jump right in!  1) Choose your content and messaging. This is SUCH a fun step because it’s when you get to brainstorm and create your DREAM. When I […]

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Trending Now: Holiday content everyone’s talking about

NOV 15, 2017 Want to be in the know when it comes to creating content over the holidays? Here are the trending topics everyone’s talking about to get you inspired just in time for Thanksgiving. Double Up Your Lashes Bustle has proclaimed the viral ‘double lash’ as its ‘new winner for Thanksgiving dinner makeup’. But […]

Wake and SLAY...tips to feeling fab everyday with Rachel McCord #ipsyOpenStudios

Wake and SLAY…tips to feeling fab everyday with Rachel McCord

NOV 3, 2017 This is the time of the year when we all look at our lives and think: “What have I accomplished this year?” It’s easy to feel stressed and even in a bit of a funk! But don’t worry…I got you!! Here are my 5 tips to feeling fab everyday! 1.  You need to remember […]

How to keep going when faced with bad news #ipsyOpenStudios

How to keep going when faced with bad news

OCT 11, 2017: At the close of 2016, the general consensus from the media was that we had just experienced the worst year ever (or at least, this century). There seemed to be a lot of evidence, all of which affected our collective consciousness to varying degrees – from divisive election results to war and terrorism, […]

Female writing on paper

Here Is How To Get The Most Out of Your Contracts As A Beauty Creator

OCT 3, 2017 As influencer marketing becomes a bigger business, the types of contracts you’re going to see on the table are equally becoming more business-like. Think tighter expectations and contractual obligations that ‘guarantee social stars’ rights and advertisers’ needs’, writes Digiday. Agencies, in particular, are looking to refine and address gray areas like post […]

pat-mcgrath

Failure is not a fail: what we learn from rejection

SEPT 27, 2017: To quote Aaliyah: If at first, you don’t succeed, dust yourself off, and try again. And judging by the below examples, that’s not a bad mantra to live by… Pat McGrath, makeup artist There’s no need for an introduction. Pat McGrath is considered a genius within the beauty and fashion community. But […]

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How to make it as an MUA at Fashion Week

SEPT 19, 2017 It’s Fashion Month – all the biggest names in the industry will be taking their skills on tour, from New York to London, Milan and Paris. But what does it take to do beauty backstage? Here’s what you need to make it as a Fashion Month MUA… Be a fast learner Often you will […]

Girl sitting on the floor with a laptop raising his arms with a look of success

How to launch a successful YouTube giveaway

SEPT 14, 2017 There’s no denying it: Everyone loves getting a little something for free. So why not give back to your fanbase by running a video contest on your YouTube channel? It’s not only a great way to catch your audience’s attention, it can also help you increase engagement and gain a more interactive […]

The Secret to Creativity: Tips on How to Come Up with New Ideas #ipsyOS

The Secret to Creativity: Tips on How to Come Up with New Ideas

JULY 25, 2017: We all know the Google model: Working environments complete with napping areas, recreation hubs, movie rooms, basketball courts, and even an aquarium in their Zurich headquarters! Their inventive approach to office design is what ranks them as one of the best companies to work for in the world – and perhaps what ensures […]

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How I set up my at-home studio

JULY 19, 2017: Who better than some of our favorite beauty creators to talk us through their tips and tricks for filming and editing their YouTube videos back when they were first getting started? Lights, camera action: here’s our round up… Jennifer Nguyen @injenslife Watch the video: My YouTube Video Secrets Camera: ‘Canon… I got the […]

How to create a proposal letter to brands by @JessicaGilmartin

How to create a proposal letter to brands by @JessicaGilmartin

July 10th, 2017 One of the hardest and most daunting tasks can be trying to figure out how to approach a brand you love and want to work with. I know for the longest time I thought a brand would just reach out to me. Which yes sometimes is true, but in this growing community […]

How socializing can actually help you stay motivated this summer #ipsyOS

How socializing can actually help you stay motivated this summer

JULY 4, 2017: We all know what it’s like when summer vacation season comes around – even if your school days are long behind you, the temptation to put work on hold is all too real. But luckily as creators, we find inspiration even in the things that distract us! Here are 6 ways to stay motivated […]

Try to figure it out

YouTube Tips Creators need to know in 2017

JUNE 22, 2017: Haven’t read YouTube’s 10 fundamentals of a Creative Strategy? Want to know how to look after your YouTube account as a creator today? Well, lucky for you, we’ve rounded up our top tips for keeping things ticking along nicely… Timing is Everything When is activity at its peak? You should know when […]

How to Pitch to Brands From @KAllie_BRANCIFORTE

How to Pitch to Brands From @KAllie_BRANCIFORTE

JUNE 12, 2017: Your YouTube channel and videos give you the trust and loyalty of your audience. The access to that audience is very valuable, and because of that many brands and companies will likely start popping up in your inbox asking for reviews and looking to work together. However, if you want to work […]

Best Practices for Working with Brands With @kallie_branciforte #ipsyOS

Best Practices for Working with Brands From @kallie_branciforte

June 5, 2017: One perk of being a YouTuber is getting a chance to work hand-in-hand with your favorite brands. Usually, getting a chance to collaborate with brands is a good experience for everyone, but sometimes it’s not always a rosy experience. Occasionally you might find yourself locked into agreements you didn’t want or constrained […]

4 Quick Tips To Grow Your Facebook Page

4 Easy Ways To Grow Your Facebook Page If You Are Consistent

May 11, 2017 With almost two billion users, there is a lot of competition as a beauty creator on Facebook. And the platform doesn’t make it any easier. According to TechCrunch, its algorithms determine which content to display in a user’s news feed in many ways, from how well the post performed in terms of […]

How to combat shadow banning and improve engagement on Instagram #ipsyOS

How to combat shadow banning and improve engagement on Instagram

May 2, 2017: Earlier this month, a number of Instagram Business Account users reported being ‘shadow banned’ on the app and seeing a 50% decrease in engagement. Want to avoid being affected and keep your engagement up? Here are our top tips… Play By The Rules If the shadow ban is related to what Instagram […]

Going mobile: Are you making the right kind of videos? #ipsyOS

Going mobile: Are you making the right kind of videos?

APR. 20, 2017: From big brands and small businesses to influential individuals, everyone understands the importance of video in the digital age. Hubspot started the year with a whole article dedicated to the format as a content marketing strategy, in response to its rising popularity in 2016 and software company HighQ’s infographic naming 2017 ‘the […]

Who to watch, what to see: Festival season starts here!

Who to watch, what to see: Festival season starts here!

MAR. 30, 2017: Festival season is upon us, and the style and makeup videos are rolling in. Desi Perkins’s Coachella Festival and JCharlesBeauty’s Chunky Glitter Festival makeup tutorials are some of our favorites in the first round of this year’s festival-fabulous looks. But who set the bar in past years? Here are 5 top festivals […]

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Why It Is time for a YouTube Spring Clean

MAR. 16, 2017: The month of March is traditionally a time for a fresh start – and a Spring Clean. But why only focus on your home? Here are our top tips for sprucing up your YouTube account. Add some SEO shine Keep titles short and snappy – think 70 characters or less, as longer titles will […]

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How Instagram pods can really boost your engagement

March 15, 2017: An Instagram pod is a community of people engaging in each other’s content – it’s the latest way to collaborate with others in your industry or area of expertise. You can do this in two ways: Instagram direct messages or Facebook post threads. Simply send your pod members an update whenever you […]

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How to be a Social Media Star? Get Smart.

MAR. 1, 2017: YouTube, Facebook, Twitter, Tumblr, Instagram, Snapchat… So many channels, so little time! These online platforms are incredibly helpful for beauty influencers and bloggers to not only create cool, inspiring content, but also reach a global audience in an instant. These days, it seems everyone wants to be a social media star, but how […]

How To Find the Right Mentor #ipsyOS

How To Find the Right Mentor

FEB. 15, 2017: Last week, we discussed the importance of mentors to career development. This week, we get personal, and we’ll talk about how you can go about finding the right mentor for you and your career. Personality and drive are key attributes, but they differ from person to person, so it is imperative you […]

5 Invaluable Ways A Mentor Can Transform Your Career #ipsyOS

5 Invaluable Ways A Mentor Can Transform Your Career

FEB. 08, 2017: Do you have a mentor? If so, consider yourself lucky. Mentors can help us transform our careers and reach our full potential, both personally and professionally. In our two-part series on mentors, we’ll discuss the benefits of mentors and how to find the right mentor for you. Keep reading to learn more […]

How to Not Get In Trouble With The FTC #ipsyOS

How to Not Get In Trouble With The FTC

FEB. 7, 2017: As more and more influencers make a living on social media, the Federal Trade Commission (FTC) has started investigating the use of endorsements and testimonials online. And it is not just companies that are being held accountable—influencers with any number of social media followers are getting close attention by the FTC. So […]

How To Fight Seasonal Depression with these 5 hacks #ipsyOS

How To Fight Seasonal Depression with these 5 hacks

JAN. 19, 2017: Seasonal Affective Disorder (SAD) affects 5% of us, and possibly many more. If you tend to feel unmotivated and depressed during the winter months, you could be suffering from it. Here are five ways to fight off the effects of SAD. Get sweaty Exercise is one of the most effective ways to […]

6 Ways To Make Your Social Media Super Searchable #ipsyOS

6 Ways To Make Your Social Media Super Searchable

JAN. 17, 2017: Being a content creator isn’t all about creativity, it requires a strategy. And if you want to grow your audience, views and clout, you need to make yourself super easy to find online. Below, we have outlined six ways to make yourself, your channel and your blog more searchable. Use keywords for […]

Hands holding credit card and using laptop. Online shopping

How To Recover From Overspending During The Holidays

JAN. 10, 2017: Picture this: you have finished all your holiday shopping, and have just enough time to pop into your favorite store. They have the shoes you’ve been wanting all season long, on sale, and just in your size. Add to that a new sparkly top for New Year’s, a cute pair of earrings […]

5 Steps To Get Your Finances in Order in the New Year #ipsyOS

5 Steps To Get Your Finances in Order in the New Year

JAN. 5, 2016: New year, new you! Though you may be scheming some incredible new opportunities for your brand and channel in 2017, you should also dedicate some time to organizing your finances, especially before spring tax season. Though it is not as glamorous as creating Instagram content or pitching brands, planning your financial future […]

How to Actually Stick to New Year's Resolutions #ipsyOS

How to Actually Stick to New Year’s Resolutions

JAN. 3, 2017: Did you know that although half of Americans create New Years Resolutions, only about 8% follow through on them? If you’ve ever created a New Years Resolution, you know it can be easy to fall off the wagon. No matter what your goal is in 2017, keep reading for a path to […]

How To Unplug And Actually Enjoy The Holidays #ipsyOS

How To Unplug And Actually Enjoy The Holidays

DEC. 21, 2016: You guys, tech addiction is a real thing, and the holidays are the ideal time for a detox. Instead of being an anti-social lump who sits on the couch on her phone, break the cycle by unplugging from social media and the internet. Trust us, it is easier than you think—keep reading […]

How to Start a Channel With a Full Time #ipsyOS

How to Start a Channel With a Full Time

DEC. 15, 2016: Most successful entrepreneurs started their businesses while working full time.  For many Americans, those of us who aren’t independently wealthy, this is also a reality. But having a full-time job shouldn’t hold you back from pursuing your passion and building something that is completely yours. Keep reading for advice on how to […]

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5 Phrases You Need To Stop Telling Yourself 

DEC. 08, 2016: We blog a lot about setting and achieving goals, self- care and encouragement, but what if your daily inner monologue is getting in the way of following your dreams. The words we speak inside our heads have a direct effect on how we feel about ourselves and what we accomplish. Break the […]

How to build your brand outside of YouTube. #ipsyOS

How To Build Your Brand Outside of YouTube

NOV. 23, 2016: YouTube is an excellent platform for brand building, but it is not the only one.  In the past few years, several new networks and social media platforms have broken onto the scene and each boast their own unique benefits when it comes to building your brand. For those of you sick of […]

how to get your personal info offline

How To Get Your Personal Info Offline

NOV. 9, 2016: As a content creator, you share much of your life online. While getting personal and sharing your experience with your audience is a great thing, it can also be dangerous, especially since the world is unfortunately filled with people who may try to use your personal information for malicious reasons. Sites like […]

How To Stop Losing Followers On Instagram #ipsyOS

How To Stop Losing Followers On Instagram

OCT. 26, 2016: Think you know Instagram?  Think again.  Though the social network has been out for years, there are always new ways to gain followers (and new ways to lose followers on Instagram).  It is more than just having a stellar grid and witty captions, it’s about distinguishing yourself in an oversaturated market.  Before […]

Get Inspired: 6 Morning Habits of Super Successful Women #ipsyOS

Get Inspired: 6 Morning Habits of Super Successful Women

OCT 19, 2016: No matter what you do for a living, having a fixed morning routine can help you get energized and set intentions for the day. As an entrepreneur, you run your schedule, so it can often be easy to slip into procrastination mode or get distracted.  Reset your morning routine and refocus on […]

The Best Way To Use Hashtags In Your Description Box #ipsyOS

The Best Way To Use Hashtags In Your Description Box

OCT 18, 2016: Recently, YouTube quietly released a new support system for hashtags across all its videos.  This new addition makes it a lot easier for people to search and discover your content, so long as you know how to properly tag your videos for maximum efficiency.  Here’s what you need to know. Hashtags on […]

How To Grow Your Instagram Following Organically #ipsyOS

How To Grow Your Instagram Following Organically

OCT 12, 2016: A solid Instagram following is one of the best ways to grow your influence and business, and as more and more brands focus on micro-influencers to grow their own businesses, one doesn’t need to have 500k followers anymore.  Today’s influencers have super engaged, niche fans, so it is important that your audience […]

How To Shoot And Edit High Quality Videos On Your iPad. #ipsyOS

How To Shoot And Edit High Quality Videos On Your iPad

OCT 11, 2016: When you’re first starting out on YouTube, it can be easy to want to spend thousands of dollars on video equipment.  Thankfully, with the newest iPhone, iPads and Androids, you can basically shoot and edit an entire video on your mobile device.  Read on for tips on how to make professional-looking mobile […]

How To Get Your Feet Wet With Collaborations #ipsyOS

How To Get Your Feet Wet With Collaborations

OCT 6, 2016: Collaborating with other content creators can often be intimidating. It’s like the first day of school and you’re trying to make new friends—will anybody want to play with you? If you’re feeling nervous about reaching out to your favorite vloggers or bloggers, dip your toe into the world of collaborations via social […]

How To Grow Your Brand On Snapchat #ipsyOS

How To Grow Your Brand On Snapchat

SEP 29, 2016: If you have resisted Snapchat up until now, it’s time get over it and get on the app.  Snapchat has solidified itself as the most loved social network of teens and college-aged kids, and it’s compulsory to your brand to be where they are.  If you’re new to the network, or simply […]

Here Is How To Get Reposted by Brands on Instagram #ipsyOS

Here Is How To Get Reposted by Brands on Instagram

SEP 22, 2016: So you want to be featured?  We totally get it.  Getting featured on a big brand’s Instagram account is a surefire way to gain not only followers, but legitimacy and clout. Here are three steps to making it happen! Do your research The first thing you need to do is research the […]

Flat Lay

How To Create The Perfect Flay Lay For Instagram

SEP 21, 2016: If you are looking to make your blog or Instagram feed more compelling, peppering in a few flat lay photos is an easy way to express your personal style.  Though these photos can look tricky and meticulous, anyone can do them.  They just require a little trial and error.  Here are five […]

Etiquette Guide: How To Be Backstage At NYFW #ipsyos

Etiquette Guide: How To Be Backstage At NYFW

SEP 9, 2016: Congratulations!  You’ve been invited to fashion week.  Now what? Before you start planning your outfits and brainstorming your beauty look, get schooled in backstage etiquette—what to do and what not to do when you go behind the curtain.  Here are five rules to live by. Befriend the publicists Most likely, a publicist […]

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How To Stay Positive When You’re Feeling Stressed

SEP 7, 2016: Anais Nin said: “We don’t see things as they are, we see them as we are.”  If your mind is in a stressed, negative headspace, your work and soul will automatically suffer.  With a few basic steps, though, you can pull yourself out of the muck and get back to kicking butt. […]

How To Make Your Brand Identity Easily Recognizable on #ipsyOS blog

How To Make Your Brand Identity Easily Recognizable

AUG 25, 2016: How recognizable are your videos?  As you create your online brand identity, we challenge you to ask yourself that question.  Having an easily recognizable, signature brand identity is key, and the first way to create that is through your video production and editing.  Read on for small tweaks that can make a […]

How To Be A More Compelling Storyteller on ipsyos.com/blog

How To Be A More Compelling Storyteller

AUG 24, 2016: There are a million ways to tell a story, but the way you put your own personal spin on it, is what separates you from the rest.  Read on for four ways to up your storytelling game and broaden your audience. Make it personal Part of what makes people effective storytellers is […]

3 YouTube Tips From L'Oreal That Will Work For You on ipsyos.com/blog

3 YouTube Tips From L’Oreal That Will Work For You

AUG 18, 2016: In June, L’Oreal was the number one beauty brand on YouTube, with 89.3 million views, far surpassing Olay at #2 with 63.9 million views and Dove at #3 with 63.8 million views.  Though L’Oreal is a huge, global brand, we can still learn a lot from their video strategy. Here are three […]

How To Deal With Bad Feedback in 5 Steps on ipsyos.com/blog #ipsyos

How To Deal With Bad Feedback in 5 Steps

AUG 11, 2016: Let’s face it: not everyone on the internet is always on their best behavior, and sometimes you can get inundated with negative feedback, rude comments and hurtful messages.  As a content creator and public person, it’s part of the job, but that doesn’t mean it doesn’t grate on your confidence.  Below, find […]

Teenage girl taking a selfie on smartphone against brick wall

5 Ways To Use Facebook Live That Will Delight Your Audience

AUG 9, 2016: If you haven’t yet experimented with Facebook live, think of it like Periscope or a one-sided Facetime call.  It’s like your own personal TV channel, where you can broadcast anytime, anywhere. Though it’s still relatively new, bloggers and vloggers alike are experimenting with innovative ways to use the platform.  While we’re sure […]

5 Ways To Get Out Of a Vlogging Rut on ipsyos.com/blog #ipsyos

5 Ways To Get Out Of a Vlogging Rut

AUG 2, 2016: If you look at your channel and just think: “Ugh, I’m bored,” or “My content isn’t compelling anymore,” or “I don’t want to do this,” you may be in a creative rut.  The good news is, creative ruts are temporary and they happen to every creative person. Here are five ways to […]

5 Fun Ways To Stay Motivated In The Summer on ipsyos.com/blog #ipsyos

5 Fun Ways To Stay Motivated In The Summer

JUL 19, 2016: There’s a reason they call them the “dog days of summer.”  Hot, long days, when the only thing you would honestly like to be doing is drinking a cocktail by the pool.  Still, a girl’s gotta work, so here are five ways to stay motivated during high summer. Be flexible with hours […]

4 Ways to Master Social Media This Summer on ipsyos.com #ipsyos

The best hashtags and social media tricks for summer ’16

JUL 12, 2016: Don’t take a vacation from your social media strategy this summer.  Take advantage of your followers’ free time and varied schedule to engage with them, get likes and build your presence.  Not sure where to start?  We have got 4 ways to heat up social media this summer. Be a doer Summer […]

Get Inspired by These 5 Podcasts on ipsyos.com/blog #ipsyos

5 Podcasts By Creatives Like You

JUL 6, 2016: Want to rev up your morning commute or make folding laundry a task you look forward to?  Add a podcast!  Here are a few of our favorites, from female creatives bloggers, make-up artists and entrepreneurs. Fat Mascara Still relatively new, Fat Mascara is hosted by Jennifer Goldstein, Marie Claire‘s executive beauty and […]

How to fit two days of work into one on ipsyos.com/blog #ipsyos

How To Fit Two Days of Work Into One

JUN 30, 2016: Did you have one of those days where you reorganized your sock drawer, fell in a rabbit hole of Ryan Gosling memes and got all of a sudden extremely interested in photosynthesis?  Did you also watch 10 episodes of The Unbreakable Kimmy Schmidt? It’s cool, we have all been there.  Recover from […]

4oj content ideas

Get Inspired: 5 Fun 4th of July Content Ideas

JUN 28, 2016: Because it’s not all beer, bbqs and bronzer.  The Fourth of the July is a perfect opportunity to flex your content muscles and think outside the box.  How are you celebrating the nation’s birthday? #murica RWB Nails We love a nail art tutorial, and July 4th inspires the simplest, most patriotic color […]

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Back to the Basics: Why Evergreen Content Is important

JUN 21, 2016: Though beauty trends are constantly changing, there are some topics that people always search for—how to contour, how to apply a red lip, how to master a smoky eye.  These never-go-out-of-style posts, dubbed “evergreen” content, are the key to building your online presence.  Read on to find out why. What is “evergreen” […]

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15 Insipring Quotes from Female Leaders That Will Empower You

JUN 9, 2016: Because sometimes you need some “Chicken Soup for the Female Entrepreneur’s Soul,” we have rounded up 15 of our favorite inspiring quotes from our favorite get-things-done, butt-kicking female leaders. We recommend bookmarking this page and referring back to it on those days when you feel a little less than confident. “Don’t be intimidated […]

simple steps to life change

How These Simple Steps Will Change Your Life For Good

JUN 8, 2016: As 20-somethings, we always strive to be better, smarter and faster.  You need to have your own startup or a dream job.  You should travel around the world to exotic destinations and proudly show it off on Instagram and Snapchat.  Don’t we all just envy the girls who have got their lives perfectly together? […]

How To Find Work Life Balance in 4 Simple Steps

4 Easy Ways To Find Work Life Balance

MAY 31, 2016: Sometimes it can feel like work is the most important thing in our lives, but working too hard can leave us dazed, bleary-eyed, tired and resentful, a terrible combination for making good work.  As an independent business owner and/or content creator, it can often feel hard to find a balance between our […]

6 Dos And Don'ts For An Amazing Social Media Bio

6 Dos And Don’ts For An Amazing Social Media Bio

MAY 30, 2016: Getting followers on social media is one of the most important (and time consuming) aspects of building an online brand.  Your social media bio is one of the first things people see when they visit your page—it draws a person in and compels them to click “follow.” If your social media bio […]

How To Get YouTube To Recommend Your Video

How To Get Your Video Recommended on YouTube With These 5 Tips

MAY 16, 2016: More often then not, organic viewership comes from the “suggested videos” column, that right hand column that says “Up Next.”  So how do you make sure you are ruling this column, both on your channel and others?  Read on for a few tips.   Know what Youtube wants Suggested videos usually fall […]

How to “Log-off”

How to “Log-off” In The Digital Age (And Actually Get Things Done)

MAY 12, 2016: If you have ever tracked how much aimless time is spent in an average day on social media and other distractions, you know how much it can affect your work productivity.  But when you’re a content creator and your brand lives online, it can be difficult to actually “log-off.” Below, we have […]

7 Ways To Live A More Creative Life

7 Ways To Live A More Creative Life

APR 13, 2016: Creativity is a hard thing to define, but in general terms we can consider it as an act of turning new and imaginative ideas into reality.  Basically, It is a process that requires passion and commitment. In our hectic lives, the creative process is becoming harder and harder to achieve.  So, in […]

So, You Want To Be on a Panel…

So, You Want To Be on a Panel…

APRIL 12, 2016: One of the best ways to become an industry influencer is to be on a panel—you can meet new people in your industry, rub elbows with content creators whom you admire and show the world your point of view.  If you’re curious as to how to go about being on a panel, […]

How to be Productive When You Have No Motivation

4 Ways To Boost Your Productivity With Little Motivation

MARCH 30, 2016: We’ve all been there. That lousy place where the thought of a glaring task is killing any motivation you have to complete it.  To top it off, procrastination, pretending to be your friend has led you nowhere.  So what’s a girl to do?  Here are four steps to help you get back to […]

4 Essential YouTube SEO Tips

Your Simple Guide To YouTube SEO

MARCH 28, 2016: As the second largest search engine in the world, YouTube receives more searches that Yahoo, Bing, AOL and Ask combined.  One way to make your video stand out from the rest?  Targeted, strategic SEO.  Here are a few tips we stand by. How to make your videos stand out with SEO. #ipsyos […]

5 Ways to Engage On Pinterest

How To Increase Your Engagement on Pinterest

 MARCH 22, 2016: Pinterest is the most successful social media platform for translating users to purchasers, but it is still underutilized by many vloggers and bloggers.  If you’re looking to up your Pinterest game, check out these five ways to engage, and let us know which drove the most engagement! Create your own hashtag You […]

2.7 Seconds to Grab Someone's Attention

WTF: You Have 2.7 Seconds to Grab Someone’s Attention, No Pressure:

MARCH 18, 2016: Forget gone in 60 seconds, when it comes to the digital realm you have a teeny tiny fraction of that.  Think of the amount of time it took you to read the title to this article– about three to five seconds.  Most likely you knew within those first precious moments, whether you […]

6 Ways to Combat WFH Blues

6 Ways To Combat the Work-from-Home Blues

MAR 14, 2016: Working from home—that is the dream, right?  Sort of.  While working from home can be filled with creative freedom, independence and ownership over your career, it can also be isolating, and many content creators that we have spoken with have admitted to struggling with the “work-from-home blues.” Don’t fret, ipsyOS community!  Just follow […]

3 Ways to Be Contagiously Social #ipsyos

3 Ways to Be Contagiously Social

MAR 11, 2016: Strong women can tell stories that simultaneously rock viral reach and niche connection, and guess what? You’re part of this squad, and we’ve got a name: contagiously social. When we’re contagiously social, it’s not just our stories that ignite, but also the style in which we share them. Best of all, this fierce […]

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How To Turn Free Product Into Paid Work

MAR 8, 2016: When you are just starting your blogging and/vlogging career, the ultimate goal is working with brands.  Therefore, it is easy to get swept off your feet by a brand that shows interest in you, but doesn’t necessarily want to pay you for your service.  Don’t get caught in this trap!  Free work […]

How to Record the perfect Voiceover

Your Guide To Recording The Best Voice-over Ever

MAR 7, 2016: We have previously discussed whether or not voice-overs are a good option for your videos.  Most beauty vloggers tend to use them in tutorial videos, but at the end of the day, you need to find the right sound option for you and your channel.  If you are looking to introduce voice-overs […]

What to Look for in an Accountant

Your Guide To Selecting The Perfect Accountant

MAR 3, 2016:  As much as you can try to fight it, tax season is still here.  Many people opt to do their taxes alone, and while that works for many Americans, we recommend hiring an accountant if this is your first year filing as a self-employed person or small business.  If you are currently […]

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How To Create Affordable and Awesome Business Cards

FEB 23, 2016: Just because your entire business lives online does not mean you can’t make an impression in real life.  Business cards provide an inexpensive, customized way for you to leave your mark with a new networking connection, collaborator or client. And since most business cards are available online, there is really no excuse […]

what-to-post-where

Know What Social Media To Post Where

FEB 16, 2016: With so many social media channels, it is hard to know what kinds of content to post where.  Each platform takes time and consistency, so you want to make sure that you are posting efficiently and effectively.  The following is a general guide to what posts work best on each social network.  […]

Michelle Phan periscope recap #ipsyos #michellephan

Why Michelle Phan Says Don’t Look At What Other People Are Doing

FEB 11, 2016: Last Wednesday, #ipsyOS creator and entrepreneur extraordinaire, Michelle Phan, held an intimate mentoring session on Periscope.  Topics ranged from how to break out of a creative rut to how to approach brands, and Michelle did not hold back.  Here is some of the wisdom she dropped, in case you missed it! How […]

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Your Guide To Feeling More Inspired Everyday

FEB 10, 2016: Even the most creative people find themselves in a rut once and a while.  In this digital age of constant content creation, it’s difficult not to have the occasional block.  To help get you inspired again, give these tips a try!   Keep an idea book There are endless ideas that pop […]

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How To Do New York Fashion Week Like A Pro

Feb 8, 2016 First time at NYFW?  Don’t even know what NYFW means?  Well, you are in luck.  If you’re a New York Fashion Week newbie, here are a few tips and tricks to help you fake it ‘til you make it. #treschic   Here are a few tips and tricks to help you fake […]

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How To Get The Best Sleep Every Night

FEB 4, 2016: A good night’s sleep is essential to starting your day right in the morning.  Here are 5 tips that would help you get some quality zzz’s. 1. Unplug – switch off all electronic devices and give yourself peace of mind at least an hour before bed time.  Do something more calming instead, like […]

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4 Ways To Protect Yourself and Image Online

FEB 3, 2016: The film and music industries have been fighting piracy for almost 20 years.  And as content becomes more shareable on the internet, it gets harder and harder for creators to control where their content goes and who uses it.  Just think—a single click, and your image can be shared around the world, […]

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How To Make The Most Out of Awards Season

FEB 2, 2016: Between November and March of every year, Hollywood and the music industry gather together to pat themselves on the back and give each other awards.  That time of year, known as “Awards Season,”  is a huge time for the fashion and beauty industries because starlets are continuously  dressing and primping for the […]

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Need inspiration? 4 Ideas for Valentine’s Day Videos

FEB 1, 2016: Like New Year’s Eve and holiday, Valentine’s Day videos can become somewhat formulaic, e.g. “Date Night Look”, “Romantic Make-up” and “Get Ready for V-Day With Me.”  Those ideas are great standbys, but we have got a few more pitches that your subscribers are sure to love.  Below are four ideas for a V-Day […]

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5 Things To Help You Explain What You Do As A Creator

JAN 28, 2016: We are sure you are familiar with this scenario: you’re at a dinner party and a new acquaintance asks what you do for a living.  You instantly start sweating at the thought of explaining your self-made career to a total stranger.  You’re a blogger.  No, you’re a content creator.  You’re a creative? […]

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4 Reasons Why Self-Employed People Are Happier

JAN 26, 2016:  The next time someone takes a jab at you for “not having a real job,” let them know that it’s now scientifically proven that self-employed people are in fact happier.  According to a recent study, “freelancer” is the career with the highest happiness ranking in 2015. Though it is not always gum […]

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15 Gorgeous Lipsticks to Try ASAP

JAN 25, 2016: A lipstick should preferably be as beautiful in your bathroom as on the lips!  Here are 15 gorgeous lipsticks, inside and out, that we’d love to try asap:     First posted by Sania Claus Demina on Bloglovin’. Are there other lipsticks that should be on the list?  Share with us in the […]

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7 Inspirational Quotes from Michelle Phan’s Nylon Interview

JAN 19, 2016: ipsyOS founder (and all around entrepreneurial inspiration) Michelle Phan is Nylon magazine’s January cover star.  In the issue, the #girlboss discusses her cross-country childhood, her knack for dealing with adult bullies and her unprecedented success in the beauty and social media industries, all the while dropping some major inspiration bombs.  Read on […]

CES Every Beauty Creator Needs

5 Things From CES 2016 Every Beauty Creator Needs To Know

JAN 18, 2016: The Consumer Electronic Show (CES) isn’t exactly where you’d typically find the best, newest beauty products.  But as beauty technology becomes more advanced, brands are taking to Las Vegas to debut their newest products.  We were on the show floor last week, checking out the latest in beauty tech.  Here are our […]

How To look Amazing in Every Photo You Take on ipsyos.com

How to Look Amazing in Every Photo you Take

 We know what it’s like to take 200 pictures of yourself with the hopes of getting that one perfect shot to share with the world.  To help you speed up the process (and to salvage the memory capacity of your phone) we compiled a few posts with tips and tricks to help you look your […]

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8 Unexpected Tax Breaks Every Beauty Creator Should Take

JAN 7, 2016: Every creator knows that creating compelling content does not come cheap.  From state-of-the-art digital cameras to beauty tools to business cards, the costs can add up to hundreds of dollars, much of which you’ll have to spend upfront.   Thankfully, many expenses related to vlogging are tax deductible, and keeping track of […]

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How To Wow Brands at Generation Beauty

JAN 6, 2016: It is that time of year again!  Generation Beauty LA is happening on January 30th and 31st and we can’t wait to see you there.  Of course, you are going to sample new products and connect with your fellow content creators, but we are sure you’re also attending to network with new brands. […]

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How To Post a Pre-Recorded Video to Instagram

Instagram is an excellent place to tease your YouTube videos, but editing the video in Instagram can be a nightmare.  For best results, we recommend editing your video to be IG-ready using your computer editing software prior to uploading to the social network.  Follow these simple steps for perfect, enticing video teasers! Keep it short […]

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Blogger To YouTuber: Marianna Hewitt shares her secrets!

DEC 23, 2015: With her successful lifestyle blog Life With Me and her namesake YouTube channel, Marianna Hewitt is no stranger to the ipsyOS community, but much to our surprise, her channel was slow to start.  “I actually started my YouTube channel a few years ago and uploaded two videos, but abandoned it because it […]

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How To Collaborate: 4 Tips For The Most Harmonious Collab

DEC 22, 2015: Collaborations are an ideal way to push your channel or blog to the next level.  They help you develop lasting relationships with other content creators and introduce yourself to different audiences.  If you’ve never done a collaboration, put this how to on your “to do” list for 2016, and let these tips inspire […]

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How To Price Your Media

DEC 10, 2015: One of the most frequently asked questions at ipsyOS is “How do I price my media?”  For content creators, figuring out how much to charge for Instagram posts, branded YouTube videos and other types of partnerships can be extremely confusing, especially when you are tackling it alone. While there is no firm, […]

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Which Affiliate Is Best For You?

DEC 9, 2015: Affiliate marketing is often one of the easiest ways for bloggers and vloggers to start making money.  While each network and brand has their own criteria for accepting new affiliates, most require a certain number of views, impressions or clicks to be approved. For beauty content, which requires a large number of […]

5 Alternative Christmas/Holiday Video Ideas

5 Alternative Video Ideas for Christmas & Holiday

DEC 8, 2015: It’s that time of year again—time for a pop-of-color, a hint of glitter and an extra dose of holiday glamour.  Don’t get us wrong, we love a red lip and a shimmery lid, but those quintessential holiday how-tos can get lost in the shuffle.  This season, mix up your content with some […]

Do You Have A Finstagram? Ipsyos.com

Do you have a “Finstagram”?

DEC 3, 2015: As a beauty vlogger, you most definitely have an Instagram account, but do you have a Finstagram account? What is a Finstagram account, exactly?  Well, according to the New York Times, a “Finstagram” is a fake Instagram account, one that presents a truer version of the user than their main profiles, and […]

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How To Take The Perfect Selfie

NOV 25, 2015: The era of the selfie is upon us, and it doesn’t look like it is going away any time soon.  Chances are, you have experienced the following scenario: you take about 100 selfies before deciding on one that is remotely Instagram-worthy. Well thanks to us, you can save time by taking the […]