Category Archives: General

Girl in a chair in a homely atmosphere with an open laptop with a empty blank screen monitor and a cup of coffee or tea on the background bokeh light, freelancer hipster working at home  in a homely atmosphere using digital computer with blank template copy space screen for your information or content,  blur

Digital Declutter: How to organize your files and devices

SEPT 7, 2017 Being organized doesn’t mean being boring. Here are our tips to digitally declutter your life… Buy a back-up drive You got to love a LaCie external hard drive. It works for all. Plus its rubber casing is perfect if you’re… an experimental person. On Apple devices, Time Machine allows you to back […]

Camera recording young female blogger taking a selfie while making a video podcast.

Tech Hacks: How To Save money with this vlogging starter pack

AUG 30, 2017: From filming and editing on your phone to making your own lighting equipment, here’s how to get started making videos without spending all your cash, with a little help from Shameless Maya’s ever-useful Tech Talk series… 1. Get the right kit If you’re going to film on a mobile device, whether it’s […]

Screen Shot 2017-08-01 at 3.53.07 PM

NYX FACE Awards Finals: Congrats to ipsyOS member NsomniaksDream!

AUG. 10, 2017: This week, we’re featuring the ipsyOS members in this year’s top six to talk starting out, finding inspiration, and what it takes to be a finalist in the FACE Awards. Here’s what happened when we met Megan aka NsomniaksDream. In the last six years, NsomniaksDream has grown a following of over 66k […]

Screen Shot 2017-08-01 at 3.36.28 PM

NYX FACE Awards Finals: Congrats to ipsyOS member Colour Creep!

AUG. 9, 2017: This week, we’re featuring the ipsyOS members in this year’s top six to talk starting out, finding inspiration and what it takes to be a finalist in the FACE Awards. Here’s what happened when we met Kimberley aka Colour Creep… Since uploading her first videos to YouTube in 2015, professional MUA Colour […]

Screen Shot 2017-08-01 at 3.49.09 PM

NYX FACE Awards Finals: Congrats to ipsyOS member Victoria Lyn Beauty!  

AUG. 8, 2017: This week, we’re featuring the ipsyOS members in this year’s top six to talk starting out, finding inspiration and what it takes to be a finalist in the FACE Awards. Here’s what happened when we met Victoria Lyn Beauty… With over 81k followers on YouTube, Victoria Lyn Beauty is making a name […]

Screen Shot 2017-08-07 at 10.28.02 AM

Co-Founder of Soko Glam Talks Korean Beauty

AUG. 7, 2017: While contouring and brow transformations reign supreme on social media, if you really want your video to stand out, you should consider diving into the world of skin care content! As an esthetician and co-founder of the leading Korean Beauty site Soko Glam, and Korean beauty content site The Klog, I’ve seen […]

Writing notes with morning coffee

Success stories: Daily habits of top influencers

AUG 3, 2017: We’ve all been there – Some days you just want to hit snooze on the alarm clock and stay in bed. It can seem all too tempting when you’re the boss of your own schedule, but if you want to follow in the footsteps of some of the most successful people in […]

Screen Shot 2017-07-27 at 12.15.24 PM

What can brands – and bloggers – learn from models on social media?

AUG 2, 2017: We’re in the age of a digital publishing revolution and it’s being led by an unlikely source. Business of Fashion explains: ‘Social media has turned fashion models into powerful digital publishers, some of whom have far larger audiences than brands or traditional magazines.’ It’s obvious to any online follower of fashion’s biggest […]

Closeup of young friends hands taking photos with their smartphones to vegetable skewers over a table in a outdoors summer barbecue

The three types of influencer: Which one are you?

AUG 1, 2017: n the midst of what some are calling a consumer ‘trust crisis’, influencers continue to act as ‘trusted sources’ in bridging the gap between audiences and brands. A recent study of 800 women who shop online for beauty products found that ‘37% will try a new product after seeing it on a […]

Is Snapchat turning its back on influencers? #ipsyOS

Is Snapchat turning its back on influencers?

JULY 20, 2017: It feels like there hasn’t been a single week this year when Snapchat wasn’t in the news – from positive and negative reviews of its latest feature, Snap Maps, to its AR dancing hot dog taking over every corner of the Internet. Mostly, journalists seem unable to decide whether the platform is still […]

20 Questions With Serein Wu: From Depression to YouTube success

20 Questions With Serein Wu: From Depression to YouTube success

JUNE 15, 2017: Since starting out in 2014, Los Angeles-based beauty, fashion and lifestyle blogger and ipsyOS member, Serein Wu of Dress Yourself Happy has grown a following of over 95k YouTube subscribers and 47k fans on Instagram. And her ability to inspire this audience comes from her own genuine motivation. ‘I started watching YouTube […]

How Can We Help Improve Self Image On Social Media? #ipsyOS

How Can We Help Improve Self Image On Social Media?

June 1, 2017 Off the back of a recent study by the UK’s Royal Society for Public Health called #StatusofMind, everyone’s talking about how social-media apps affect our mental health. Mashable’s even done an article on how to protect yourself! Out of the five social platforms, Instagram had the greatest negative impact on the 14 […]

Supporting the best artists by fans

ipsyOS member festival faves

April 18, 2017 Festival season is the best time to show your true colors, and by true colors we mean let your unique flag fly. We reached out to our ipsyOS community to see what some of their favorite festival looks are and why they feel great rocking them or what inspired the look. Lam […]

FOR_1574-Recovered-

Flirt Cosmetics Contest

March 7, 2017: It’s contest time!! Here’s the deal – we know that those of you that attended Gen Beauty LA got Flashes Lash and a Party Flashes Lash Applicator, so we want you to show us what you’ve got! For those of you that don’t have these lashes and applicator, you can order them […]

Portrait of a happy casual woman sitting on the floor with laptop on gray background

Online Courses to Help You Be Better at Business

MAR. 2, 2017: A wise woman once said: ‘There are no regrets in life, just lessons.’ Judging by how many times Jennifer Aniston has picked herself up, tried again and succeeded, we reckon she knows what she’s talking about. Whether or not you were a big fan of school, you’ll have learned enough life lessons […]

WnsK6DLl

20 Questions With New ipsy in-house Creator Madison Miller

DEC. 06, 2016: This ex- school teacher has quickly become a YouTube sensation, thanks to her videos ranging from playful hauls to how-tos to lifestyle videos. As a former ipsyOS member and ipsy’s newest in-house creator, we are excited to get to know Madison more and watch as her over 330k subscriber base expands. Here, she answers […]

GBSF

What To Expect From Gen Beauty SF

OCT. 27, 2016: San Francisco has the Golden Gate Bridge, Ghirardelli Square, Market Street, and now Gen Beauty! The biggest event in beauty is heading to the Bay City next month, and we couldn’t be more excited.  Taking place on November 5th and 6th at Pier 27, the event brings together your favorite brands, stylists […]

IMG_9066

See What’s Inside The Makeup Bag of A Vlogger of The Year

SEP 15, 2016: If you don’t know who Laura Sanchez is, you might just be living under a rock.  Last month, she was awarded the title of Beauty Vlogger of the Year after winning the NYX Face Awards.  Over a series of several challenges, Sanchez showed off her transformation skills, offering up amazing takes on […]

AdobeStock_71085630

How To Stay Positive When You’re Feeling Stressed

SEP 7, 2016: Anais Nin said: “We don’t see things as they are, we see them as we are.”  If your mind is in a stressed, negative headspace, your work and soul will automatically suffer.  With a few basic steps, though, you can pull yourself out of the muck and get back to kicking butt. […]

20 Questions with LaToya Forever #ipsyOS

20 Questions With The Crazy, Fun, Vlogger Mom LaToya Forever

SEP 1, 2016: We wouldn’t be surprised to find out that LaToya has a few clones of herself.  Between being a full-time mother of two and a wife, the vlogger has amassed well over 1 million YouTube subscribers since she started her channel in 2009.  She’s known for her highly-entertaining, irreverent short videos, which often […]

6 Emerging Female Vloggers You Should Watch #ipsyos

6 Emerging Female Vloggers You Should Watch

AUG 25, 2016: Who run the (Youtube) world?  Girls.  In 2016, they’re taking over the digital space one video at a time.  Here are six names you need to know. Kyla Laird: Beauty Vlogger If you are in the market for an amazing tutorial inspired by Beyoncé’s Formation music video, you’re in luck.  Vlogger Kyla […]

5 Ways To Get Out Of a Vlogging Rut on ipsyos.com/blog #ipsyos

5 Ways To Get Out Of a Vlogging Rut

AUG 2, 2016: If you look at your channel and just think: “Ugh, I’m bored,” or “My content isn’t compelling anymore,” or “I don’t want to do this,” you may be in a creative rut.  The good news is, creative ruts are temporary and they happen to every creative person. Here are five ways to […]

Q+A with MUA and #NYXFaceAwards Finalist, Brianna Fox on ipsyos.com/blog #ipsyos

Q+A with MUA and #NYXFaceAwards Finalist, Brianna Fox

JUL 21, 2016: Don’t let her cute-as-a-button face fool you—Brianna Fox can make herself over into one scary character.  Perhaps that’s why she’s a NYX Face Awards Top 12 Finalist, and has over 133k YouTube subscribers. When she’s not delivering fantasy makeup, Fox serves up some amazing tutorials and reviews, and is always experimenting with […]

victoria lyn beauty

Q+A with NYXFaceAwards Top 20 Victoria Lyn

JUL 5, 2016: Girly Girl Victoria of Victoria Lyn Beauty made it into the top 20 of the NYC Face Awards, so naturally we had to interview her for our 20 Questions. The vlogger is a self-described dreamer and also an amazing storyteller, based on her Face Awards submission.  With almost 75,000 YouTube subscribers, she’s […]

evita polizzi

20 Fun Facts about IpsyOS member Evita Polizzi

JUN 6, 2016: After making waves on Instagram—she boasts over 70k followers—Evita Polizzi is tackling the YouTube world.  She is also the Brand Relations Coordinator for Elcie Cosmetics, so she definitely knows her way around the world of social beauty.  Read on to find out her goals for YouTube. Describe your channel in one word: Makeup Biggest YouTube […]

20 Questions with Kait Mosh

20 Questions With Celebrity Manicurist Kait Mosh

MAY 20, 2016: She has touched the hands of celebs from Jennifer Lopez to Kate Bosworth and has done editorials for Marie Claire, InStyle and Vogue Italia, but manicurist and beauty expert Kait Mosh is still relatively new to the YouTube game.  Check out her channel for amazing works of nail art, follow her on […]

20 Questions with Anthony DelucV

20 Questions With Male Beauty Guru Anthony DelucV

APR 28, 2016: With just under 100k YouTube subscribers, Anthony DelucV is a stand-out male beauty guru.  Known for his amazing hair tutorials, Anthony’s videos also feature a hefty dose of street style, fitness and men’s fashion, all set to amazing tunes. Read on for our Q+A with Anthony: Describe your channel in one word: […]

20 Questions With Erin Willett

20 Questions With Inspiring ipsyOS Member Erin Willett

APR 21, 2016: You may recognize Erin Willett from TV.  Under the mentorship of Blake Shelton, she became a finalist on The Voice and showed America her emotional journey on The Biggest Loser.  She recently released her new anthem of confidence, “Out Of The Darkness,” and it has already scored over 25,000 views on YouTube. Now, […]

24 Inspiring Stories Of Successful People

24 Inspiring Stories Of Successful People

APR 20, 2016: Few things are as inspiring as seeing others succeed.  Whether you are taking part of someone’s daily updates, or reading up on the work behind their success, you will most likely be motivated to chase your own dreams.  Here are 24 inspiring stories of successful men and women to motivate you on your […]

24 Inspiring Stories Of Successful People

24 Inspiring Stories Of Successful People

APR 6, 2016: Few things are as inspiring as seeing others succeed.  Whether you are taking part of someone’s daily updates, or reading up on the work behind their success, you will most likely be motivated to chase your own dreams.  Here are 24 inspiring stories of successful men and women to motivate you on your […]

20 Questions With Lynette Cenée

20 Questions With Lynette Cenée

APRIL 5, 2016:  Since her parents were in showbiz—her father as a magician and her mother as his “lovely assistant”—it’s fair to say that Lynette Cenée was born into the industry.  After working for years as a make-up artist for celebrities, editorials and commercials, the beauty expert now boasts over 50k subscribers on her YouTube […]

Instagram Won’t Allow You to Promote Other Social Media Accounts

Instagram Is Starting To Hate On Snapchat

MARCH 24, 2016: Instagram is getting super intimidated by Snapchat, and it is getting serious.  The image-sharing app is making it so that its users can no longer promote their Snapchat accounts through the platform. While you used to be able to include “add me/follow me” links to the website section of your Instagam profile, […]

4 Morning Routines For A Healthier Body

4 Morning Routines For A Healthier Body

MARCH 23, 2016: Getting ready in the morning is so tough!  When that alarm goes off, all we want to do is turn it off and spend 10 more minutes in bed.  When we finally manage to get up, we’re rushing to shower, get dressed, and do our make-up, wondering if we’ll have the time to […]

2.7 Seconds to Grab Someone's Attention

WTF: You Have 2.7 Seconds to Grab Someone’s Attention, No Pressure:

MARCH 18, 2016: Forget gone in 60 seconds, when it comes to the digital realm you have a teeny tiny fraction of that.  Think of the amount of time it took you to read the title to this article– about three to five seconds.  Most likely you knew within those first precious moments, whether you […]

20 Questions with Magda

20 Questions With Make-up Artist and Instagrammer Magda Alsamiri

MAR 15, 2016: Though she is relatively new to YouTube, Magda Alsamiri is better known to her more than 50,000 Instagram followers as @makeupbypoohbear.  The make-up artist and content creator is famous for her perfectly painted lips and bold eyes.  We’re looking forward to getting to know her on YouTube more, but until then, check […]

3 Ways to Be Contagiously Social #ipsyos

3 Ways to Be Contagiously Social

MAR 11, 2016: Strong women can tell stories that simultaneously rock viral reach and niche connection, and guess what? You’re part of this squad, and we’ve got a name: contagiously social. When we’re contagiously social, it’s not just our stories that ignite, but also the style in which we share them. Best of all, this fierce […]

3.7-Blog-Post-2 (1)

How To Turn Free Product Into Paid Work

MAR 8, 2016: When you are just starting your blogging and/vlogging career, the ultimate goal is working with brands.  Therefore, it is easy to get swept off your feet by a brand that shows interest in you, but doesn’t necessarily want to pay you for your service.  Don’t get caught in this trap!  Free work […]

How to Record the perfect Voiceover

Your Guide To Recording The Best Voice-over Ever

MAR 7, 2016: We have previously discussed whether or not voice-overs are a good option for your videos.  Most beauty vloggers tend to use them in tutorial videos, but at the end of the day, you need to find the right sound option for you and your channel.  If you are looking to introduce voice-overs […]

20-Questions-With-Cydnee

20 Questions With ipsy Stylist And Beauty Cydnee Black

MAR 1, 2016: On her blog Signature Cydnee and her YouTube channel, which boasts almost 200k subscribers, Cydnee Black offers easy, approachable make-up tutorials, along with a dose of fun advice videos and vlogs.  In just over two years, the Denver native has found her niche and garnered almost 5 million views.   Here, she […]

business-card-2

How To Create Affordable and Awesome Business Cards

FEB 23, 2016: Just because your entire business lives online does not mean you can’t make an impression in real life.  Business cards provide an inexpensive, customized way for you to leave your mark with a new networking connection, collaborator or client. And since most business cards are available online, there is really no excuse […]

20-questions-with-laura-lee

20 Questions With Star Beauty Vlogger Laura Lee

FEB 17, 2016: If you haven’t checked out Laura Lee’s YouTube channel, stop what you are doing and watch her videos right now.  Hailing from Alabama, the hilarious vlogger offers a mix of super glam tutorials, life hacks, and lifestyle tips.  Her videos are always fresh, always upbeat and always funny—it is no surprise she […]

educate-people-on-being-a-creator

5 Things To Help You Explain What You Do As A Creator

JAN 28, 2016: We are sure you are familiar with this scenario: you’re at a dinner party and a new acquaintance asks what you do for a living.  You instantly start sweating at the thought of explaining your self-made career to a total stranger.  You’re a blogger.  No, you’re a content creator.  You’re a creative? […]

2

4 Reasons Why Self-Employed People Are Happier

JAN 26, 2016:  The next time someone takes a jab at you for “not having a real job,” let them know that it’s now scientifically proven that self-employed people are in fact happier.  According to a recent study, “freelancer” is the career with the highest happiness ranking in 2015. Though it is not always gum […]

CES Every Beauty Creator Needs

5 Things From CES 2016 Every Beauty Creator Needs To Know

JAN 18, 2016: The Consumer Electronic Show (CES) isn’t exactly where you’d typically find the best, newest beauty products.  But as beauty technology becomes more advanced, brands are taking to Las Vegas to debut their newest products.  We were on the show floor last week, checking out the latest in beauty tech.  Here are our […]

Are Snapchat’s Sponsored Geofilters Turning Your Life Into A Commercial? Ipsyos.com

Are Snapchat’s Sponsored Geofilters Turning Your Life Into A Commercial?

DEC 2, 2015: Picture this: you are holiday shopping with your friends, sipping on a pumpkin spice latte and snapping the cutest video of your quintessential seasonal spirit for all your followers to see.  But when you go to post, you notice one of Snapchat’s new, unavoidable features: “sponsored geofilters,” which, depending on your location, […]

YouTube Beauty Vloggers Are Most Trusted By Millennials on Ipsyos.com

YouTube Beauty Vloggers Are Most Trusted By Millennials

DEC 1, 2015: Good news, ipsyOS community!  A recent study done by digital programmer Defy Media shows that Internet users between the ages of 13 and 24 are watching less television and more YouTube.  This group is also much more engaged with YouTube than with traditional television.  For many Millennials, this is due to the accessibility […]

Is Facebook Stealing Your Views? Ipsyos.com

Is Facebook Stealing Your Videos Views?

NOV 26, 2015: Last week, Facebook revealed that it generates around 8 billion videos views each day. The number was so large that many content creators and digital marketing journalists started speculating: How is Facebook getting so many views each day? Shortly after, a Munich-based YouTube channel and design firm called Kurzgesagt released a video […]

How-To-Take-The-Perfect-Selfie

How To Take The Perfect Selfie

NOV 25, 2015: The era of the selfie is upon us, and it doesn’t look like it is going away any time soon.  Chances are, you have experienced the following scenario: you take about 100 selfies before deciding on one that is remotely Instagram-worthy. Well thanks to us, you can save time by taking the […]

How-To-Get-Discovered-Faster-On-Instagram

3 Tips That Will Get You Discovered On Instagram Faster

NOV 24, 2015: Building your Instagram following is like growing a garden—you have to plant the seeds, water regularly and pick the weeds.  Getting discovered organically is difficult, especially since the social network has over 300 million users.  To streamline your efforts and get discovered faster, try these three tips that will get you to […]

What-Snapchats-Newest-Privacy-Update-Really-Means

What Snapchat’s Newest Privacy Update Really Means

NOV 19, 2015: A new version of Snapchat means new terms of service. We know what you’re thinking—“Who actually even reads those things anyway?” Well, some people do, because several Snapchat users and members of the press put the social media app on blast last week, saying that the policies feature some scary, nuanced language. […]

20-Questions-With-Saphira-Howell

20 Questions With Saphira Howell

NOV 18, 2015: Watch just a few minutes of one of Saphira Howell’s YouTube videos and you’ll quickly realize why she has over 117,000 subscribers. Howell’s “keeping it real” attitude and her constant ability to make herself vulnerable to her audience have made her a YouTube sensation. Here, she answers our ipsyOS 20 Questions Survey, […]

This-Instagram-Model-Is-Telling-Her-Truth-About-Social-Media

This Instagram Model Is Telling Her Truth About Social Media

NOV 17, 2015: By now, you’ve probably heard about Essena O’Neill, the 18-year-old Australian Instagram star who recently made headlines for calling out the platform for perpetuating a fake reality. O’Neill, who has about half a million Instagram followers, replaced the captions on many of her Instagram photos, giving them more realistic descriptions, comments like: […]

Skeptical-of-YouTube-Red-Heres-7-Facts-from-the-Source

Skeptical of YouTube Red? Here’s 7 Facts from the Source

NOV 13, 2015: YouTube Red launched on October 28th, and since then, there have been many skeptical content creators blowing up social media with their questions, concerns and quandaries. As a result, YouTube has doubled down on their support for content creators, releasing “7 things you need to know about the subscription service” on their […]

7-simple-photoshop-hacks

7 Simple Photoshop Hacks

NOV 12, 2015: Bad hair days, be gone! When you’re in the business of beauty, sometimes you need a few tips and tricks for the days when you aren’t looking or feeling your best. Whether you’re a Photoshop novice or total pro, read on for a few Photoshop hacks that every beauty guru should know. […]

5-SEO-Blogs-You-Should-Check-Out

5 SEO Blogs You Should Check Out

NOV 11, 2015: Since SEO is constantly changing, one of the best ways to keep up with best practices is to read SEO news on the daily. Unfortunately, there is no one-stop-shop for everything SEO, but here are a few blogs that we always turn to for up-to-the-minute info. The Google Blog Make Google’s blog […]

ask_yeff

AskYeff! RSVP for Upcoming Mentoring Session with ipsy’s Own Jeff Melgar

NOV 10, 2015: EXCLUSIVE FOR IPSYOS MEMBERS! Jeff Melgar (who shoots ALL of ipsy’s in-house stylists including Chrisspy, Desi Perkins, Christen Dominique, LustreLux, Karen O, LaMadelynn, and Jalessa) of AskYeff fame will be available on Thursday, November 12  to discuss all things related to video production and cinematography. Warm up by watching one of his videos below, […]

Snapchat-Makes-You-The-Happiest

Snapchat Makes You The Happiest

NOV 10, 2015: It’s known that Snapchat is the freshest, most popular social network of the moment, but did you know that Snapchat is also the social network that makes users the happiest? According to a recent study performed by the University of Michigan, social media users said that, second to face-to-face interactions, Snapchat offers […]

5-Tips-for-Writing-a-Perfect-Brand-Pitch

5 Tips for Writing a Perfect Brand Pitch

NOV 6, 2015: Don’t wait around for beauty brands to reach out to you! Show you have gumption and reach out to them yourself. If you’re not sure where to start, read on for tips on how to send the perfect email pitch to brands. Do your research Before you even start pitching, think about […]

A-Look-at-YouTube-Red,-the-Site-Wide,-Ad-Free-Subscription-Service

A Look at YouTube Red, the Site-Wide, Ad-Free Subscription Service

NOV 5, 2015: Remember a year ago, when YouTube sent you an email saying they were working to create a subscription-based streaming platform, one that would make you, the content creator, more money and streamline the ad revenue process? Well, that day has come. Last week, YouTube launched YouTube Red, and it’s essentially a YouTube […]

4-ways-to-build-trust-with-your-online-community

4 Ways to Build Trust with your Online Community

NOV 4, 2015: Mega YouTube creators like Marzia Bisognin and Zoe Sugg have audiences that feel more like family than people scattered across the globe. To achieve this level of intimacy, they regularly interact with followers on their social platforms and encourage them to suggest ideas and comment on their videos. You don’t need millions […]

How-to-Avoid-the-top-3-Beginner-Video-Editing-Mistakes

How to Avoid the top 3 Beginner Video Editing Mistakes

NOV 3, 2015: You shot it perfectly the first time- said no smart beginner in video editing ever. When you are beginning a hobby, a passion or a career in the video industry, there are many steps and mistakes you have to go through to learn the process better and get from the beginning level […]

4-things-vloggers-need-to-know-about-live-streaming

4 Things Vloggers Need to Know about Live-Streaming

OCT 29, 2015: More authentic content and engagement — that’s why creators and brands are throwing their weight behind live-streaming apps and platforms. Need proof that mobile users devour live broadcasts? According to The Verge, mobile live-stream app Periscope now has 10 million users who consume 40 years’ worth of content every day. Here are […]

how-to-seamlessly-integrate-brands-into-your-videos

Beyond Ads: How to “Seamlessly” Integrate Brands into your Videos

OCT 28, 2015: This summer was not kind to advertisers and brand marketers on a number of fronts. As both parties tried as hard as they could to ignore the rapid development of ad-blocking software and equally furious user growth, Apple announced that it would let ad-preventing apps in the App Store. Then, in another […]

3-Ways-To-Light-Your-Face

3 Ways To Light Your Face

At this point in your beauty vlogging career, you’re probably very familiar with three-point lighting, and use it regularly in your videos. But playing with different lighting can create different moods in your videos. Below, we’ve outlines three different ways to light your face for beauty videos, along with directions on how to achieve each […]

The-Best-Social-Media-Moments-From-GenBeauty

The Best Social Media Moments From GenBeauty

“We came, we saw, we contoured,” to paraphrase one of the adorable, customizable make-up bags given away at GenBeauty NYC weekend. All weekend long, ipsy stylists and the ever-enthusiastic ipsy community got together to sample new products, fan-out on brands and just spent time with like-minded beauty-lovers. And what would any event be without a […]

5-Ways-To-Get-More-Facebook-Fans

5 Ways To Get More Facebook Fans

OCT 22, 2015: 323 days of worth of YouTube videos are viewed on Facebook every single minute. Like Twitter and Google+, Facebook is a key driver of traffic to your channel. Still, converting views to new Facebook followers can be difficult, as Facebook users are inundated with ads, videos and new information all day, every […]

6-Best-Beauty-Subreddits

6 Best Beauty Subreddits

OCT 21, 2015: Now that you know everything you need to know about posting to Reddit, it’s time to start posting and promoting your videos. Though there are hundreds of beauty-centric subreddits to choose from, we’ve curated a broad introductory list, with subjects ranging from natural beauty to skincare to hair. Where will you post […]

Everything-You-Need-To-Know-About-Posting-To-Reddit

Everything You Need To Know About Posting To Reddit

OCT 21, 2015: Though Reddit sometimes gets a bad wrap, it is after all the “front page of the internet,” and in 2014, the website received a whopping 71 billion page views. According to its users, Reddit is an online community where users vote on content, and though it may just seem like an endless […]

5-Apps-for-Creating-Your-Own-Video-Music

5 Apps for Creating Your Own Video Music

OCT 20, 2015: Finding beautiful, free music online can be akin to finding a needle in a haystack—you find a song you absolutely love only to realize it’s too expensive. Cut out the middleman by creating your own songs and tracks for your beauty videos. With these apps, you’ll be one step closer to owning […]

buildcommunity

How to Build Community On Your Blog

Re-published from our friends at BlogLovin’ | See the original post  When I started my blog, I felt like I was publishing blog posts that immediately vanished into thin air. No one read them. No one commented. My Facebook page was just a symphony of crickets and my Twitter had like 3 followers (one was my […]

The iPhone 6 Could Replace Your DSLR

The iPhone 6 Could Replace Your DSLR

OCT 15, 2015: Yes, you heard us right. Apple’s newest waitlist-creating phone has only just hit the market, but video content creators are already discovering the iPhone 6 and 6s has many cool new features. One of these new features may make your clunky DSLR camera totally unnecessary—the updated phones have the ability to record […]

Now You Can Buy Directly From YouTube Videos

Now You Can Buy Directly From YouTube Videos

OCT 14, 2015: Good news for beauty content creators! YouTube is now making it possible for your viewers and subscribers to buy products directly from your videos. In September, YouTube announced that it is launching shopping ads based on the items shown in your videos.   “Over the last couple of years, we’ve discovered that […]

How to Make Your Halloween Videos Relevant

How to Make Your Halloween Videos Relevant

OCT 13, 2015: It’s that time of year again, and as a beauty vlogger, you must look forward to Halloween as much as we do. Though we imagine you’ll release a few Halloween-inspired videos to mark the holiday, we want to make sure your videos are producing the most bang for your buck. Assure that […]

Processed with VSCOcam with s2 preset

Bloggers: 5 Ways to Make The Most of Bloglovin’

Re-published from our friends at BlogLovin’ | See the original post  For many lifestyle bloggers, Bloglovin’ is one of the biggest sources for new and recurring visitors. We’ve had a look at thousands of bloggers, and here are some of the best practices for increasing your engagement, and growing your followers faster on Bloglovin’. Also be sure […]

To-Voiceover,-or-Not-To-Voiceover-

To Voiceover, or Not To Voiceover?

OCT 9, 2015: Are you strictly a voiceover beauty vlogger or do you like to play your videos fast and loose, improvising as you go along? Or, perhaps you haven’t yet figured out whether voiceover or live voice is right for you. To help you find your way, we’ve outlined the benefits and disadvantages of […]

5-Ways-To-Keep-Your-Videos-Relevant

5 Ways To Keep Your Videos Relevant

OCT 8, 2015: Are some of your older beauty videos collecting dust? No sweat—it’s easy to bring them into 2015 with a few backend tweaks. If your videos are no longer producing the views you’d like, read on for five ways to keep your videos relevant. Update titles One of the simplest ways to keep […]

3-Important-YouTube-Ratios

3 Important YouTube Ratios

OCT 7, 2015: As we’ve mentioned before on the ipsyOS blog, YouTube success can be measured in many different ways, from the personal (you posted consistently for six months! Pop the champagne!), to the numerical (you reached 50k subscribers! Do the happy dance!), to the technical (you finally figured out how to light your videos! […]

How-To-Set-Realistic-Goals-For-Your-Channel

How To Set Realistic Goals For Your Channel

OCT 6, 2015: Setting a goal regimen can feel unnatural for creative people, but it’s actually what separates amateurs from professionals. Below, we’ve outlined simple ways to pinpoint your goals, schedule time to complete them and follow through. Outcome goals vs. process goals Before you set your goals, you must understand the two types of […]

5innovativewaystocreatebetterblog

5 Reasons Why No One’s Reading Your Blog (And How to Fix Them)

Re-published from our friends at BlogLovin’ | See the original post  One of the toughest aspects of blogging, especially when you’re first starting out, is actually getting people to read your content. You’ve probably heard terms like “ideal audience” and “target market” thrown around, but may have no idea how to find these mystical groups of people (unless […]

How-To-Maintain-Privacy-As-a-YouTube-Vlogger

How To Maintain Privacy As a YouTube Vlogger

OCT 2, 2015: Gaining success as a Youtube beauty vlogger can be a double-edged sword—your goal is to increase your subscriber-base to increase your influence, but you also want to maintain your privacy and keep your personal life personal. As you gain more and more subscribers and build your online presence, make sure you’re protecting […]

5-Tips-To-Keep-Your-Beauty-Vlogging-Business-Organized

5 Tips To Keep Your Beauty Vlogging Business Organized

OCT 1, 2015: When you’re running a Youtube beauty channel, there are a million things to think about at once. From brainstorming to editing to social media to brand partnerships, it’s easy to let some things slip through the cracks, especially the less glamorous items like bookkeeping, expenses and taxes. As we approach the last […]

What-To-Expect-From-GenBeauty

What To Expect From GenBeauty

SEP 30, 2015: This weekend, ipsy storms New York City for Generation Beauty: two days of panels, product demos, meet and greets and inspiring workshops. As you prep your outfit and beauty look, take a gander at some of the amazing events happening over the curse of the weekend. We can’t wait to see you […]

5-ipsyOS-instagrams-that-inspire

5 ipsyOS Instagrams That Inspire

SEP 29, 2015: Creating a consistent, on-brand Instagram feed is easier said than done. Like your YouTube channel, it requires a strong point-of-view, careful curation and a firm understanding of what your followers love. Many of our ipsyOS stylists boast amazing, awe-inspiring feeds, but there are a few that stand out from the rest for […]

howtowriteakilleraboutmepage

How to Write a Killer About Me Page for Your Blog

Re-published from our friends at BlogLovin’ | See the original post  Crafting an A+ About Page requires more than throwing up a bio about yourself and adding an iPhone photo of your face. There are several steps you should take when creating an About Page, and today, I’m going to walk you through each of them, […]

5-new-ways-to-grow-your-twitter-following

5 New Ways To Grow Your Twitter Following

SEP 25, 2015: Lately, Twitter feels like the red-headed step-child of social media. Instagram and Snapchat are the new darlings, and Facebook’s size alone makes it a force to be reckoned with. But with 26 million unique monthly visitors, Twitter remains a useful tool for discovery and networking, one that shouldn’t be ignored. If you’ve […]

Tech-Tips-and-Tricks-from-Chiutips-Jen-Chiu

Tech Tips and Tricks from Chiutips’ Jen Chiu

SEP 24, 2015: Known for her insider tips on beauty, health, lifestyle and fashion, ipsyOS stylist Jen Chiu has developed a reputation for giving good advice. Her YouTube channel, chiutips, offers fun, snackable videos that always solve a problem—it’s no wonder Chiu has over 163k subscribers. Since she’s an expert tip-giver, we’ve asked Chiu for […]

scheduling-instagram

Scheduling Instagram Posts? Now You Can!

SEP 23, 2015: Obsessed with Instagram? Yep, us too. Though it’s arguably the best distraction during a “case of the Mondays,” a relentless creative block or time spent waiting for a video to upload to YouTube, Instagram can also be a huge time commitment, especially when you’re trying to use the social network to build […]

how-to-prep-for-genbeauty

How To Prep For GenBeauty

SEP 22, 2015: ipsy’s biannual beauty event, Generation Beauty, is coming to New York City starting Friday, October 2nd. With a weekend packed with panels, demos and meet-and-greets, the event is sure to be an amazing experience for vloggers, brands and attendees alike. But before you walk through the doors, make sure you’re prepped and […]

Whos-Delivering-Your-Traffic-Sources

Who’s Delivering Your Traffic Sources?

SEP 18, 2015: One of the best things about being a part of the YouTube Community is the website’s supportive network of content creators and users. They bolster newbie vloggers through shout outs, collaborations and other types of referrals, helping to grow your subscriber base and bring you more views. Though your referrals may happen […]

What-Kind-of-Channel-Trailer-Is-Right-For-You

What Kind of Channel Trailer Is Right For You?

SEP 17, 2015: Your channel trailer is often one of the first things that prospective subscribers see when they visit your page, so it’s important that you hook the viewer and give them a call to action to subscribe. As a beauty vlogger, you’re lucky to have many different options when it comes to creating […]

7-Royalty-Free-Music-Websites

7 Royalty-Free Music Websites

SEP 16, 2015: Music is an essential part of your beauty videos—it helps sent the tone and creates a more professional vibe. But finding high-quality, original music can take hours of research. Luckily, if you’re willing to pay a small fee, the Royalty Free music world opens up a lot of fantastic options. So, what […]

5-Tips-for-Entrepreneurs

5 Tips for Entrepreneurs

SEP 15, 2015: If you don’t call yourself an entrepreneur, you should. Most likely, you’ve been spending your whole life dreaming about building your own brand or starting your own company, and thanks to the internet and YouTube, now you can. So for all of you risk-takers, dreamers and artists, here are five tips for […]

why-you-should-be-watching-watch-time

Why You Should Be Watching Watch-Time

SEP 14, 2015: Watch-time is a good indicator of compelling content and can make you a “one to watch.” Since 2012, watch-time has been the number one ranking-factor on YouTube. But what exactly is watch time? Well, according to YouTube, watch time is “the amount of time in aggregate that your viewers are watching your […]

This-New-Snapchat-Feature-Is-Your-Mobile-BFF

This New Snapchat Feature Is Your Mobile BFF

SEP 11, 2015: It’s common knowledge that Snapchat sucks up all your monthly mobile data, and since the Discover feature was rolled out in January, the feedback on the social network’s data usage has gone from bad to worse. The issue, which has been much-talked about on Twitter, is easily the Snapchat’s biggest #fail and […]

How-to-Turn-Your-Videos-Into-Subscribers

How to Turn Your Videos Into Subscribers

SEP 10, 2015: Many new YouTube beauty vloggers have achieved large numbers of subscribers in what seems like a short amount of time. While there is no pixie dust for getting subscribers, there are a few ways to make your existing videos and future videos work in your favor. Read on for a few simple […]

How-To-Introduce-Yourself-To-Beauty-Brands

How To Introduce Yourself To Beauty Brands

SEP 9, 2015: As a YouTube content creator, you have to be proactive in order to see your channel grow. While brand collaborations have in the past been reserved for more established vloggers, many brands are now opting to work with up-and-coming, niche vloggers. If you’re waiting for your favorite brands to come knocking on […]

3-Instagram-Rules-To-Live-By

3 Instagram Rules To Live By

SEP 8, 2015: Much like YouTube, Instagram is a community of dedicated followers, and the number of followers you have can help you land collaborations with brands and facilitate other exciting career opportunities. For beauty vloggers just starting to build their following on YouTube, transitioning their presence to Instagram can seem like an uphill climb. […]

3-ways-to-incorporate-social-good-into-your-videos-and-personal-brand (1)

3 Ways to Incorporate Social Good into Your Videos and Personal brand

SEP 7, 2015: There’s a reason major brands and startups, especially those who appeal to the highly coveted millennial demographic, are getting behind the idea of social good. According to a study by Squarespace, 85% of Millennials associate their decision to purchase something from a brand or recommend it to others with the brand’s social […]

How-your-vlog-can-reach-subscribers-with-an-email-newsletter

How Your Vlog can Reach Subscribers with an Email Newsletter

SEP 4, 2015: If you think email newsletters are only for peddling products (and not a proper method to promote your vlog or reach new audiences), then you’re drastically underestimating the reach and potency of email marketing. Readers, data show, open and consume inbox newsletters at a greater clip than other forms of digital and […]