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How Beauty Brands Apply Their Learnings From Creators

MAR. 23, 2017: It’s official. Beauty brands are outnumbered by vloggers in YouTube beauty category searches by 14 to 1, according to a study by L2’s digital research team, which focused on organic visibility or naturally generated results. ‘[Brands make up] 2% of first page results across the categories we looked at,’ L2’s beauty associate […]

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What This Season’s ‘Real Beauty’ Campaigns Mean For You  

MAR. 22, 2017: New year, new beauty campaigns, new direction. The biggest brands are rebooting their images by aligning themselves with more positive, inclusive messaging. But what does that mean for the industry and how should we react? ‘Because I’m Worth It’ is the instantly recognizable slogan of L’Oréal Paris. This year, that message has […]

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Here is the Most Searched Beauty Trend of 2017 so Far

MAR. 21, 2017: The results are in. Google’s latest report has revealed the top search term in beauty for 2017: ‘Masks have been most prominent in Japan over the past years as a sustained riser. The skincare trend was also a sustained riser in the US and France, but recently took off as a rising […]

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Why It Is time for a YouTube Spring Clean

MAR. 16, 2017: The month of March is traditionally a time for a fresh start – and a Spring Clean. But why only focus on your home? Here are our top tips for sprucing up your YouTube account. Add some SEO shine Keep titles short and snappy – think 70 characters or less, as longer titles will […]

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How Instagram pods can really boost your engagement

March 15, 2017: An Instagram pod is a community of people engaging in each other’s content – it’s the latest way to collaborate with others in your industry or area of expertise. You can do this in two ways: Instagram direct messages or Facebook post threads. Simply send your pod members an update whenever you […]

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Snail cream: The secrets behind the slime

March 14, 2017: If you have not already heard, snail cream is seriously stealing the beauty spotlight right now. It’s already a huge hit in South America and Korea, where it’s often so luxurious it’s laced with gold. And now that the K-beauty craze is officially sweeping the country – Nordstrom and Ulta have just […]

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How to Work with Brands as a Beauty Blogger

MAR. 9, 2017: When it comes to being a successful (read: money-making) beauty blogger, it’s all about collaborating to create. This isn’t old news; Google launched AdSense to connect bloggers and advertisers back in 2003! A good starting point is to build relationships with your fellow bloggers by commenting on and liking their posts, or […]

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Meet Former ipsyOS Member Turned In-House Creator Bailey Sarian

MAR. 8, 2017: With almost 60k subscribers, Bailey Sarian is a true YouTube rising star. But how did it all start? ‘Everyone on Instagram kept asking me to make videos,’ she says. ‘Finally, one day, to stop everyone from asking, I decided to just do it!’ Bailey’s personality shines through all her videos, and she’s […]

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What’s the Best Way to Store and Organize Your Videos?

MAR. 7, 2017: In this digital age, there are so many ways to store your videos. The ideal is to have at least two to three copies of everything, backed up on different devices. How to choose the best option depends on how many videos you have, how often you need to access them, and […]

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Flirt Cosmetics Contest

March 7, 2017: It’s contest time!! Here’s the deal – we know that those of you that attended Gen Beauty LA got Flashes Lash and a Party Flashes Lash Applicator, so we want you to show us what you’ve got! For those of you that don’t have these lashes and applicator, you can order them […]

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Online Courses to Help You Be Better at Business

MAR. 2, 2017: A wise woman once said: ‘There are no regrets in life, just lessons.’ Judging by how many times Jennifer Aniston has picked herself up, tried again and succeeded, we reckon she knows what she’s talking about. Whether or not you were a big fan of school, you’ll have learned enough life lessons […]

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How to be a Social Media Star? Get Smart.

MAR. 1, 2017: YouTube, Facebook, Twitter, Tumblr, Instagram, Snapchat… So many channels, so little time! These online platforms are incredibly helpful for beauty influencers and bloggers to not only create cool, inspiring content, but also reach a global audience in an instant. These days, it seems everyone wants to be a social media star, but how […]

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Everything You need to know about dumpster diving makeup hauls

FEB. 28, 2017: As the saying goes: one man’s trash is another man’s treasure. Literally. You will have already heard of food foragers (more fashionably known as ‘freegans’), but now the beauty dumpster diving trend is really taking off. While some have been living the dumpster diving lifestyle since the 1990s, in the last year […]

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5 Exciting Spring Beauty Trends You Should Try Now

FEB. 23, 2017: Despite what the weather says, spring is upon us and what better way to get into the seasonal mood than to play with the best spring beauty looks, direct from the runways? Read on for our top five picks to experiment with now. Chameleon colors The 80s are back in full effect […]

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Everything You Need to Know About YouTube’s New Mobile Live Streaming

FEB. 22, 2017: Lately, it seems like everyone is going “Live.” From Instagram Live Stories to Facebook Live, there’s never been an easier way to get at your followers and live in the moment. Until now. A few weeks ago, YouTube rolled out mobile live streaming to every creator with more than 10,000 subscribers (those […]

NEW YORK, NY - FEBRUARY 17:  The overall general view of the Covergirl makeup backstage at the Anna Sui Fall 2016 fashion show during New York Fashion Week: The Shows at The Arc, Skylight at Moynihan Station on February 17, 2016 in New York City.  (Photo by Astrid Stawiarz/Getty Images for NYFW: The Shows)

Tips and Tricks From the Beauty Pros at Fall 2017 NYFW

FEB. 21, 2017: New York Fashion Week wrapped just a few weeks ago, but we’re still thinking about the amazing beauty looks that walked down the runway in the Big Apple. Always experimental and a little bit edgy, NYFW makeup artists and hairstylists introduced new techniques we cannot wait to steal. Here are the tips […]

The Best Apps To Help You Outsource and Save Time Like A Boss #ipsyOS

The Best Apps To Help You Outsource and Save Time Like A Boss

FEB. 16, 2017: If you work a traditional 9 to 5 job and are also starting a channel in your downtime, you know that 24 hours and 7 days a week can go by in the blink of an eye. To make your life simpler and allow you to follow your passion and build your […]

How To Find the Right Mentor #ipsyOS

How To Find the Right Mentor

FEB. 15, 2017: Last week, we discussed the importance of mentors to career development. This week, we get personal, and we’ll talk about how you can go about finding the right mentor for you and your career. Personality and drive are key attributes, but they differ from person to person, so it is imperative you […]

5 Beauty Products To Stop Spending $$$ On #ipsyOS

5 Beauty Products To Stop Spending $$$ On

FEB. 14, 2017: Here at ipsyOS, we’re all about trying new products and formulas, but when you’re just launching your blogging or vlogging brand, keeping a tightly edited makeup bag is better for your wallet. The following beauty products can be superfluous (we explain why below), so leave it to the beauty brands to give […]

The Best in Beauty from Couture Spring 2017 #ipsyOS

The Best in Beauty from Couture Spring 2017

FEB. 09, 2017: Couture fashion week in Paris takes place two times and year when designers show their most extravagant, most labored-over, most expensive pieces, and also when hair and makeup artists are given full reign to create their most avant-garde looks. Take a look at some of our favorites of the season, below. Glitter […]

5 Invaluable Ways A Mentor Can Transform Your Career #ipsyOS

5 Invaluable Ways A Mentor Can Transform Your Career

FEB. 08, 2017: Do you have a mentor? If so, consider yourself lucky. Mentors can help us transform our careers and reach our full potential, both personally and professionally. In our two-part series on mentors, we’ll discuss the benefits of mentors and how to find the right mentor for you. Keep reading to learn more […]

How to Not Get In Trouble With The FTC #ipsyOS

How to Not Get In Trouble With The FTC

FEB. 7, 2017: As more and more influencers make a living on social media, the Federal Trade Commission (FTC) has started investigating the use of endorsements and testimonials online. And it is not just companies that are being held accountable—influencers with any number of social media followers are getting close attention by the FTC. So […]

How To Make Your Beauty Products Last Way Longer #ipsyOS

How To Make Your Beauty Products Last Way Longer

FEB. 2, 2017: Truth: Cosmetics are expensive, and when you are starting out your beauty vlogging career, brands aren’t exactly showering you with free samples. You have to make the products you have last longer. Thankfully, we know how. Keep reading for easy ways to give your favorite beauty products a longer life. Mascara Mascara […]

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Why We Love L’Oreal’s Newest Campaign Celebrating Diversity

JAN. 31, 2017: If you watched the Golden Globe awards earlier this month, you most likely saw the debut of L’Oreal’s newest campaign. Entitled, “Your Skin, Your Story,” the campaign promotes the brand’s “True Match” foundation and features women and men of all races and backgrounds. Though we’ve heralded L’Oreal’s stance on diversity on the […]

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From Model to Role Model: Hourglass at Creator Day

JAN. 27, 2017: If we had to describe Creator Day LA in one word it would be Inspiring! From the multiple panels held at the Youtube Space to the new collection of Hourglass Cosmetics lipstick, it was hard not to leave without a perfectly painted smile on your face. Hourglass Cosmetics hosted a panel all […]

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NYX Professional Makeup Hosts Influencer Ethics Panel at Creator Day

JAN. 26, 2017: This year, we hosted a Creator Day at the Youtube Space LA with a handful of creators eager to learn from fellow influencers as well as brands during a panel event. NYX Professional Makeup sponsored a panel about influencer ethics where sponsorships, FTC laws  and music were the topics of discussion. The […]

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4 Winter Beauty Looks That Our ipsyOS Members Slay

JAN. 26, 2017: The start of the new year can meet new resolutions, goals and rituals, but it can also mean ruts. Smack dab in the middle of the winter, January can often stifle our creativity. Not to worry, your girls at ipsyOS are creating some amazing content, presenting beauty looks that are totally wearable, […]

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Instagram Styling Trends To Know 

JAN. 25, 2017: In the ever-crowded space that is Instagram, it can be difficult to differentiate yourself from the rest. Thankfully, using a unique visual language can help you get noticed.  And fashion, beauty and lifestyle brands are always showing new, experimental styling trends. Keep reading for six styling trends feeling fresh right now. Show […]

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5 Beauty Products To Upgrade Your January Detox Diet

JAN. 24, 2017: Too many indulgent holiday foods and too many sips of champagne can leave skin feeling gross and looking grosser come January. If you are already doing a diet detox, juice cleanse or dry January this month, why not extend the sentiment to your skincare as well, and try these five luxurious, detoxifying […]

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Are you watching Style Code Live?

JAN. 23, 2017: Hey, members, we wanted to share to share something really cool with you guys from one of our partners. Style Code Live is Amazon’s first ever live (and totally free!) streaming show that features the latest fashion and beauty, plus tips and tricks from the best influencers and experts. Obviously we will […]

How To Fight Seasonal Depression with these 5 hacks #ipsyOS

How To Fight Seasonal Depression with these 5 hacks

JAN. 19, 2017: Seasonal Affective Disorder (SAD) affects 5% of us, and possibly many more. If you tend to feel unmotivated and depressed during the winter months, you could be suffering from it. Here are five ways to fight off the effects of SAD. Get sweaty Exercise is one of the most effective ways to […]

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Are You Making These Common Twitter Mistakes?

JAN. 18, 2017: Twitter is essentially just one big conversation, but sometimes we get tongue-tied, and it feels like if we say the wrong thing, we get attacked or ignored. If you are interested in reinvigorating your Twitter presence in 2017 or simply want to learn from others’ mistakes, keep reading for tips and tricks […]

6 Ways To Make Your Social Media Super Searchable #ipsyOS

6 Ways To Make Your Social Media Super Searchable

JAN. 17, 2017: Being a content creator isn’t all about creativity, it requires a strategy. And if you want to grow your audience, views and clout, you need to make yourself super easy to find online. Below, we have outlined six ways to make yourself, your channel and your blog more searchable. Use keywords for […]

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The Most Popular Snapchat Filters of 2016 and What To Expect This Year

JAN 12, 2017: Did you know that Snapchat was the most used social media app used this past holiday season? It far outperformed apps like Facebook and Twitter, thanks to its creative location and event-based lenses and fun filters. Admit it—you were snapping away while you were opening presents, sipping champagne and kissing under the […]

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The Most Watched Videos of 2016 and what they teach you about social growth

JAN. 11, 2017: With all of Instagram’s new features in 2016, it can be hard to know where to spend your energy—should you be posting to Stories? Creating high-quality video? Composing perfect images? What is the special sauce? While there is no real “special sauce” to social media, we can use 2016 stats to tell […]

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How To Recover From Overspending During The Holidays

JAN. 10, 2017: Picture this: you have finished all your holiday shopping, and have just enough time to pop into your favorite store. They have the shoes you’ve been wanting all season long, on sale, and just in your size. Add to that a new sparkly top for New Year’s, a cute pair of earrings […]

5 Steps To Get Your Finances in Order in the New Year #ipsyOS

5 Steps To Get Your Finances in Order in the New Year

JAN. 5, 2016: New year, new you! Though you may be scheming some incredible new opportunities for your brand and channel in 2017, you should also dedicate some time to organizing your finances, especially before spring tax season. Though it is not as glamorous as creating Instagram content or pitching brands, planning your financial future […]

Q+A with Business Owner and ipsyOS member Trina Albus #ipsyOS

Q+A with Business Owner and ipsyOS member Trina Albus

JAN. 4, 2017: While many creators discover their love of beauty first and then use social media to turn that love into a business, ipsyOS member Trina Albus took another path. The entrepreneur launched Magenta, a social marketing agency for beauty brands, and then started her own YouTube Channel, BeautyBeyond40. Through Magenta, Albus has worked with […]

How to Actually Stick to New Year's Resolutions #ipsyOS

How to Actually Stick to New Year’s Resolutions

JAN. 3, 2017: Did you know that although half of Americans create New Years Resolutions, only about 8% follow through on them? If you’ve ever created a New Years Resolution, you know it can be easy to fall off the wagon. No matter what your goal is in 2017, keep reading for a path to […]

5 Cult Favorite Dupes You Need in Your Life #ipsyOS

5 Cult Favorite Dupes You Need in Your Life

DEC. 22, 2016: There are those certain beauty products that find their way into makeup bags and bathroom cabinets all over the world—they are cult favorites, and they usually come with an equivalent price tag. Thankfully, new beauty brands are creating nearly identical products and formulas at a fraction of the price. Whose got the […]

How To Unplug And Actually Enjoy The Holidays #ipsyOS

How To Unplug And Actually Enjoy The Holidays

DEC. 21, 2016: You guys, tech addiction is a real thing, and the holidays are the ideal time for a detox. Instead of being an anti-social lump who sits on the couch on her phone, break the cycle by unplugging from social media and the internet. Trust us, it is easier than you think—keep reading […]

How To Get Started on Wordpress Without Going Crazy #ipsyOS

How To Get Started on WordPress Without Going Crazy

DEC. 20, 2016: In 2016, starting a blog literally takes 15 minutes, especially with easy-to-use, intuitive programs like WordPress. If you have been hesitating to create a brand new blog, or perhaps want a companion to your YouTube page, do not wait any longer. Your easy, peasy WordPress Quick-guide is here. Register To start, go […]

How to Start a Channel With a Full Time #ipsyOS

How to Start a Channel With a Full Time

DEC. 15, 2016: Most successful entrepreneurs started their businesses while working full time.  For many Americans, those of us who aren’t independently wealthy, this is also a reality. But having a full-time job shouldn’t hold you back from pursuing your passion and building something that is completely yours. Keep reading for advice on how to […]

Here Is The Beauty Creators' Ultimate Camera Buying Guide #ipsyOS

Here Is The Beauty Creators’ Ultimate Camera Buying Guide

DEC. 12, 2016: Thinking about investing in a new camera? Not so fast. Before you drop a bunch of cash on a new toy, it is best to do your research, and that research starts here. Keep reading for the top cameras and retailers to make your purchasing process a simple one. What to buy […]

Twitter Is Cracking Down On Trolls for Women and Minorities #ipsyOS

Twitter Is Cracking Down On Trolls for Women and Minorities

DEC. 13, 2016: If you are a member of Twitter, you know it can be a nasty place, especially for women and minorities.  Even the CEO of Twitter, Jack Dorsey, has said so himself.  This summer, Dorsey admitted the social network had a major troll problem, and the company hadn’t done enough to stop the […]

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5 Phrases You Need To Stop Telling Yourself 

DEC. 08, 2016: We blog a lot about setting and achieving goals, self- care and encouragement, but what if your daily inner monologue is getting in the way of following your dreams. The words we speak inside our heads have a direct effect on how we feel about ourselves and what we accomplish. Break the […]

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5 Trending Products To Use in Your Holiday Giveaways

DEC. 07, 2016: One of the easiest, most fun ways to grow your following is to do a giveaway. And what better time to do a giveaway then during the holidays? Read on for the top products of the season, pretend you’re Santa and get to giving. image source Lip Kit by Kylie Cosmetics Available […]

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20 Questions With New ipsy in-house Creator Madison Miller

DEC. 06, 2016: This ex- school teacher has quickly become a YouTube sensation, thanks to her videos ranging from playful hauls to how-tos to lifestyle videos. As a former ipsyOS member and ipsy’s newest in-house creator, we are excited to get to know Madison more and watch as her over 330k subscriber base expands. Here, she answers […]

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How Facebook is Using Its New Camera Feature to Make Art 

DEC. 1, 2016: Facebook is transforming from that super nerdy tech kid to the dressed-in-black- art lover.  Earlier this month, the social network unveiled the newest addition to its app—an Artificial Intelligence feature called “style transfer.” The app allows users to overlay photos and videos with various artistic styles. So if you’ve always wanted your […]

6 New Tools That Blocks The Haters on YouTube #ipsyOS

6 New Tools That Blocks The Haters on YouTube

NOV. 30, 2016: One of the most effective ways to build your YouTube audience is to engage with them in your feed, by responding to their individual comments.  Unfortunately, doing so is basically a full time job in itself, especially if you have a healthy subscriber number. To streamline the process of controlling comments, YouTube […]

How to Make the Most of The Mannequin Challenge #ipsyOS

How to Make the Most of The Mannequin Challenge

NOV. 29, 2016: You’ve probably seen some of your favorite celebrities, sports teams or even political figures taking part in The Mannequin Challenge, the newest Internet sensation. If you’re living under a rock and aren’t familiar with the meme, NPR has a great explainer: “each clip consists of people remaining completely motionless for about a […]

Imposter Syndrome and how to get over it. #ipsyOS

Imposter Syndrome and How To Get Over It

NOV. 24, 2016: Even if you don’t know exactly what Imposter Syndrome is, you’ve most likely experienced it before. Imposter Syndrome is when we feel like a fraud, when we convince ourselves that the achievements we have made are due to luck or timing, and not hard work, perseverance or general bad assness. The good […]

How to build your brand outside of YouTube. #ipsyOS

How To Build Your Brand Outside of YouTube

NOV. 23, 2016: YouTube is an excellent platform for brand building, but it is not the only one.  In the past few years, several new networks and social media platforms have broken onto the scene and each boast their own unique benefits when it comes to building your brand. For those of you sick of […]

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Hello Kitty Fans Rejoice! Check Out Her Newest Collab With ColourPop

NOV. 22, 2016: The celebrate Hello Kitty’s birthday, which took place on November 1, Sanrio pulled out all the stops.  The Japanese lifestyle brand released a collaboration with ColourPop cosmetics, and the range does not disappoint. Although unexpected collaborations always throw beauty fans into a tizzy, the quality of products can often be hit or […]

Why Youtube’s New “End Screens” Is The Bomb For Creators #ipsyOS

Why Youtube’s New “End Screens” Is The Bomb For Creators

NOV. 17, 2016: A few weeks ago, YouTube quietly launched “End Screens,“what is described as a new mobile-friendly tool that lets you engage viewers the moment your video finishes and encourages them to watch more videos on their devices.  While any good video will leave a viewer thirsty for more, we are excited to see […]

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How To Do An Instagram Loop Giveaway

NOV. 16, 2016: You’ve probably seen Instagram Loop Giveaways and perhaps you have even taken part in one.  If you are not familiar with them, Instagram Loop Giveaways are contests that include between 5 to 50 brands that are interested in hosting a contest. I f you participate in one, your brand is required to […]

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4 Thanksgiving-Themed Content Ideas That Will Actually Boost Engagement

NOV. 15, 2016: Thanksgiving is one of the great American holidays, but when it comes to building content around Thanksgiving, sometimes the ideas can come up short.  There are, after all, only so many “fall beauty look” videos one can make. Think outside the box with these alternative Thanksgiving content ideas. “Giving Thanks” Though it […]

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Everything You Need To Know About Microblading

NOV. 10, 2016: Are you considering going under the knife?  Though microblading is not exactly plastic surgery, it is an extreme beauty procedure that shouldn’t be entered lightly.  Here is everything you need to know before getting permanent eyebrows. Yes, it is a tattoo. Microblading is just another fancy word that the beauty world created […]

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How To Get Your Personal Info Offline

NOV. 9, 2016: As a content creator, you share much of your life online. While getting personal and sharing your experience with your audience is a great thing, it can also be dangerous, especially since the world is unfortunately filled with people who may try to use your personal information for malicious reasons. Sites like […]

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3 Things We Love About The New Google Phone

NOV. 8, 2016: Google’s first foray into hardware, the Pixel phone is easily the most anticipated release of the season, if not the year.  So far, the reviews have been positive—the phone has been called “The best Android phone money can buy,” and Google is said to have “hit a home run.” Well, we got […]

How To Add Special Effects to Your Videos #ipsyOS

How To Add Special Effects to Your Videos

NOV. 3, 2016: A little pop of glitter here, some snazzy text there—special effects can make your videos seem a lot more professional and high-tech.  They can also help you express your personality and brand in a more delightful way.  Special effects don’t have to be scary, Avatar-level additions to your videos—they can be simple […]

Generation Beauty San Francisco: Where to Shop, Eat and See #ipsyOS

Generation Beauty San Francisco: Where to Shop, Eat and See

NOV. 2, 2016: Taking place November 5th and 6th at Pier 27 in San Francisco, Generation Beauty is bringing the party to the Bay City.  Though you probably have your event schedule zipped up, let us give you some recommendations for your downtime.  Read on for our favorite places to stay, see and dine. Best […]

The Best in Beauty at Fashion Week Spring 2017 #ipsyOS

The Best in Beauty at Fashion Week Spring 2017

NOV. 1, 2016: How will we be making up our faces next spring?  Well, if the global fashion industry has its say, trends will be all about glittery lips, bold brows and even red eye shadow.  Keep reading for a full trend breakdown. Kenzo’s Disco Look Inspired by Studio 54, makeup artist Lynsey Alexander and […]

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What To Expect From Gen Beauty SF

OCT. 27, 2016: San Francisco has the Golden Gate Bridge, Ghirardelli Square, Market Street, and now Gen Beauty! The biggest event in beauty is heading to the Bay City next month, and we couldn’t be more excited.  Taking place on November 5th and 6th at Pier 27, the event brings together your favorite brands, stylists […]

How To Stop Losing Followers On Instagram #ipsyOS

How To Stop Losing Followers On Instagram

OCT. 26, 2016: Think you know Instagram?  Think again.  Though the social network has been out for years, there are always new ways to gain followers (and new ways to lose followers on Instagram).  It is more than just having a stellar grid and witty captions, it’s about distinguishing yourself in an oversaturated market.  Before […]

YouTube Is Making It Easy To Be FTC Compliant

YouTube Is Making It Easy To Be FTC Compliant

OCT 25, 2016: If you’ve found your niche on YouTube and built a strong subscriber base, it’s not long before brands start knocking on your door for paid promotions and partnerships.  But as more and more influencers make a living off YouTube, viewers demand transparency when it comes to branded promotions, product placements and endorsements. […]

Get Inspired: 6 Morning Habits of Super Successful Women #ipsyOS

Get Inspired: 6 Morning Habits of Super Successful Women

OCT 19, 2016: No matter what you do for a living, having a fixed morning routine can help you get energized and set intentions for the day. As an entrepreneur, you run your schedule, so it can often be easy to slip into procrastination mode or get distracted.  Reset your morning routine and refocus on […]

The Best Way To Use Hashtags In Your Description Box #ipsyOS

Why You Should Be An Early Adopter of Hashtags on YouTube

OCT 18, 2016: Recently, YouTube quietly released a new support system for hashtags across all its videos.  This new addition makes it a lot easier for people to search and discover your content, so long as you know how to properly tag your videos for maximum efficiency.  Here’s what you need to know. Hashtags on […]

How To Not Look Gross And Avoid Breakouts After A Long Haul Flight #ipsyOS

How To Not Look Gross And Avoid Breakouts After A Long Haul Flight

OCT 13, 2016: If you have ever looked at your fellow travelers after a long-haul flight, you will notice that everyone looks a little bit busted. Their skin is shiny, flaky, red and inflamed.  This is due to lack of humidity in the cabin, and the refiltered dry air.  When you think about it, it’s […]

How To Grow Your Instagram Following Organically #ipsyOS

How To Grow Your Instagram Following Organically

OCT 12, 2016: A solid Instagram following is one of the best ways to grow your influence and business, and as more and more brands focus on micro-influencers to grow their own businesses, one doesn’t need to have 500k followers anymore.  Today’s influencers have super engaged, niche fans, so it is important that your audience […]

How To Shoot And Edit High Quality Videos On Your iPad. #ipsyOS

How To Shoot And Edit High Quality Videos On Your iPad

OCT 11, 2016: When you’re first starting out on YouTube, it can be easy to want to spend thousands of dollars on video equipment.  Thankfully, with the newest iPhone, iPads and Androids, you can basically shoot and edit an entire video on your mobile device.  Read on for tips on how to make professional-looking mobile […]

How To Get Your Feet Wet With Collaborations #ipsyOS

How To Get Your Feet Wet With Collaborations

OCT 6, 2016: Collaborating with other content creators can often be intimidating. It’s like the first day of school and you’re trying to make new friends—will anybody want to play with you? If you’re feeling nervous about reaching out to your favorite vloggers or bloggers, dip your toe into the world of collaborations via social […]

Why ASMR and Beauty Are A Match Made In YouTube Heaven #ipsyOS

Why ASMR and Beauty Are A Match Made In YouTube Heaven

OCT 5, 2016: Are you a “tinglehead?” Does the sound of fingernails scratching on paper or the sight of Bob Ross painting his “happy little trees” make your brain feel like it’s going to explode with euphoria?  It you answered “yes,” then you’re already familiar with the cultural phenomenon that is ASMR. ASMR stands for […]

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A Look Inside Karissa Pukas’ Make-up Bag

OCT 4, 2016: She is an adventurer, an entrepreneur and cuter than a button.  In her six years as a YouTube vlogger, Pukas has taken viewers on all her adventures, from moving to Australia, to starting to her own business SocialEyes Lashes, to getting a puppy (the adorable Lola), to moving back to her home country […]

How To Grow Your Brand On Snapchat #ipsyOS

5 Easy and Smart Strategies To Get More Followers Snapchat

SEP 29, 2016: If you have resisted Snapchat up until now, it’s time get over it and get on the app.  Snapchat has solidified itself as the most loved social network of teens and college-aged kids, and it’s compulsory to your brand to be where they are.  If you’re new to the network, or simply […]

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The Pumpkin Spice Latte Is Pouring Into Make-up

SEP 28, 2016: We are deep into fall, which means sweater-weather, football games and, of course, Pumpkin Spice Lattes.  Whether you love it or hate it, the flavor has taken over fall, showing up on everything from body wash to facial masks to lip balm.  Now, it makes its make-up debut. That is right, a […]

Instagram Features For The iPhone 7 That Will Rock Your World #ipsyOS

Instagram Features For The iPhone 7 That Will Rock Your World

SEP 27, 2016: Another season, another iPhone.  And it seems this year, Apple has doubled down on its camera features, making it the most powerful one yet.  The iPhone 7 Plus has the standard, wide-angle, 28mm-equivalent lens, plus another one—a 56mm equivalent, ideal for beauty close-ups.  Because of this new, powerful camera, Instagram is also […]

Here Is How To Get Reposted by Brands on Instagram #ipsyOS

Here Is How To Get Reposted by Brands on Instagram

SEP 22, 2016: So you want to be featured?  We totally get it.  Getting featured on a big brand’s Instagram account is a surefire way to gain not only followers, but legitimacy and clout. Here are three steps to making it happen! Do your research The first thing you need to do is research the […]

Flat Lay

How To Create The Perfect Flay Lay For Instagram

SEP 21, 2016: If you are looking to make your blog or Instagram feed more compelling, peppering in a few flat lay photos is an easy way to express your personal style.  Though these photos can look tricky and meticulous, anyone can do them.  They just require a little trial and error.  Here are five […]

Trends

How To Get More Subscribers and Eyeballs with Google Trends

SEP 20, 2016: You have probably already heard of Google Trends from our last mentoring session, but may not be using it to help your business.  Google Trends is a tool that allows you to compare the popularity of search terms and trends, thus making your SEO more efficient.  It can help grow your business, […]

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See What’s Inside The Makeup Bag of A Vlogger of The Year

SEP 15, 2016: If you don’t know who Laura Sanchez is, you might just be living under a rock.  Last month, she was awarded the title of Beauty Vlogger of the Year after winning the NYX Face Awards.  Over a series of several challenges, Sanchez showed off her transformation skills, offering up amazing takes on […]

Here Is The Must-Know Hack for Instagram Stories #ipsyOS

Here Is The Must-Know Hack for Instagram Stories

SEP 14, 2016: Want to use Instagram Stories to better connect with your audience, but miss those amazing Snapchat filters?  Well, we have got a solution. With just a few hacks, you can use Snapchat filters on Instagram, allowing you to hit both networks at the same time, streamlining your social media footprint while reaching […]

Etiquette Guide: How To Be Backstage At NYFW #ipsyos

Etiquette Guide: How To Be Backstage At NYFW

SEP 9, 2016: Congratulations!  You’ve been invited to fashion week.  Now what? Before you start planning your outfits and brainstorming your beauty look, get schooled in backstage etiquette—what to do and what not to do when you go behind the curtain.  Here are five rules to live by. Befriend the publicists Most likely, a publicist […]

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What To Expect At Generation Beauty New York 2016

SEP 8, 2016: It’s that time of year again—time for another Generation Beauty, and this season’s event is bringing it back to NYC.  Taking place at the Brooklyn Cruise Terminal on September 17th and 18th, this amazing party is the premier event for beauty lovers, creators and brands.  Don’t have tickets?  Email us at ipsyos@ipsy.com […]

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How To Stay Positive When You’re Feeling Stressed

SEP 7, 2016: Anais Nin said: “We don’t see things as they are, we see them as we are.”  If your mind is in a stressed, negative headspace, your work and soul will automatically suffer.  With a few basic steps, though, you can pull yourself out of the muck and get back to kicking butt. […]

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The Best of Back To School Beauty

SEP 6, 2016: Notebooks?  Check.  Trapper Keeper?  Check.  New jeans?  Check.  Just when you think you are all ready for the back to school season, we’ve got a list of fall must-haves for every beauty blunder.  Take a look at our picks for the best of back to school beauty, recommended for the young and the young […]

20 Questions with LaToya Forever #ipsyOS

20 Questions With The Crazy, Fun, Vlogger Mom LaToya Forever

SEP 1, 2016: We wouldn’t be surprised to find out that LaToya has a few clones of herself.  Between being a full-time mother of two and a wife, the vlogger has amassed well over 1 million YouTube subscribers since she started her channel in 2009.  She’s known for her highly-entertaining, irreverent short videos, which often […]

Sneak Peek: The Too Faced x Kat Von D Collection #ipsyos

Sneak Peek: The Too Faced x Kat Von D Collection

AUG 31, 2016: What’s Better Together?  Kat Von D and Too Faced.   The brands have teamed up for a Sephora-exclusive collection, out December 26th, but the details of the range are slowly trickling out, and we’ve got them all. The collection’s pièce de résistance is a gorgeous, heart-shaped magnetic eyeshadow palette, called the Better […]

6 Emerging Female Vloggers You Should Watch #ipsyos

6 Emerging Female Vloggers You Should Watch

AUG 25, 2016: Who run the (Youtube) world?  Girls.  In 2016, they’re taking over the digital space one video at a time.  Here are six names you need to know. Kyla Laird: Beauty Vlogger If you are in the market for an amazing tutorial inspired by Beyoncé’s Formation music video, you’re in luck.  Vlogger Kyla […]

How To Make Your Brand Identity Easily Recognizable on #ipsyOS blog

How To Make Your Brand Identity Easily Recognizable

AUG 25, 2016: How recognizable are your videos?  As you create your online brand identity, we challenge you to ask yourself that question.  Having an easily recognizable, signature brand identity is key, and the first way to create that is through your video production and editing.  Read on for small tweaks that can make a […]

How To Be A More Compelling Storyteller on ipsyos.com/blog

How To Be A More Compelling Storyteller

AUG 24, 2016: There are a million ways to tell a story, but the way you put your own personal spin on it, is what separates you from the rest.  Read on for four ways to up your storytelling game and broaden your audience. Make it personal Part of what makes people effective storytellers is […]

Is Snapchat dead? What Instagram Stories Means For Your Brand on ipsyos.com/blog

Is Snapchat dead? Here’s What Instagram Stories Means For You

AUG 23, 2016: When Instagram Stories debuted on August 2nd, everyone kind of freaked out.  It was like Taylor Swift/Kim Kardashian/Kanye West feud levels of pandemonium.  Everyone, especially the media, asked: “Is Snapchat dead?” While we don’t think the social media platform is going anywhere any time soon, Instagram Stories is an amazing dupe of […]

3 YouTube Tips From L'Oreal That Will Work For You on ipsyos.com/blog

3 YouTube Tips From L’Oreal That Will Work For You

AUG 18, 2016: In June, L’Oreal was the number one beauty brand on YouTube, with 89.3 million views, far surpassing Olay at #2 with 63.9 million views and Dove at #3 with 63.8 million views.  Though L’Oreal is a huge, global brand, we can still learn a lot from their video strategy. Here are three […]

How To Cure Dry Summer Nails With These 5 Polishes on ipsyos.com/blog

How To Cure Dry Summer Nails With These 5 Polishes

AUG 17, 2016:  The dry summer air can cause havoc to your manicure, causing splitting, peeling and chipping, not to mention what it does to your nail beds and cuticles.  The next time you give yourself an at-home manicure, reach for the following products, for the ultimate in nail nourishment and care. Perfect Formula: Tough […]

Everything You Need to Know About the NYX Face Awards on ipsyos.com/blog

Everything You Need to Know About the NYX Face Awards 2016

AUG 17, 2016: The moment has finally come. On August 20th, the best and brightest in digital beauty will gather in Los Angeles for the 2016 NYX Face Awards.  The winner will get the title of 2016 Beauty Vlogger of the Year, and win $50,000 cash, along with other amazing prizes! If you are already […]

How To Deal With Bad Feedback in 5 Steps on ipsyos.com/blog #ipsyos

How To Deal With Bad Feedback in 5 Steps

AUG 11, 2016: Let’s face it: not everyone on the internet is always on their best behavior, and sometimes you can get inundated with negative feedback, rude comments and hurtful messages.  As a content creator and public person, it’s part of the job, but that doesn’t mean it doesn’t grate on your confidence.  Below, find […]

The Best Small Business Credit Cards for Beauty Creators on ipsyos.com/blog

The Best Small Business Credit Cards for Beauty Creators

AUG 10, 2016: If you’re going to be self-employed, you need a good small business credit card. With perks like cash back, travel rewards and sign-up bonuses, it’s crazy not to utilize the benefits of a solid business credit card.  Below, we have outlined our favorites, each with their own unique pros. Ink Cash Business […]

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5 Ways To Use Facebook Live That Will Delight Your Audience

AUG 9, 2016: If you haven’t yet experimented with Facebook live, think of it like Periscope or a one-sided Facetime call.  It’s like your own personal TV channel, where you can broadcast anytime, anywhere. Though it’s still relatively new, bloggers and vloggers alike are experimenting with innovative ways to use the platform.  While we’re sure […]

The Best Digital Beauty Apps To Download ASAP on ipsyos.com/blog #ipsyos

5 Beauty Apps That Will Keep You Beautiful and Entertained

AUG 4, 2016: Trying on make-up from the comfort of your own home has never been easier.  Whether you are looking for new products or just bored on a Saturday night, these digital beauty apps will keep you entertained (and beautiful) for hours. ModiFace Bot Working with Facebook Messenger, ModiFace uses augmented reality to help […]

Barnes & Noble Is Getting In On The Beauty Game on ipsyos.com/blog #ipsyos

Barnes & Noble Is Getting In On The Beauty Game

AUG 3, 2016: When we first found out that Barnes & Noble was moving into the beauty biz, we were interested to see how the retailer would create a unique experience, different from department stores, big box retailers and drug stores.  Well, Barnes & Noble did not disappoint.  Read on for four fun facts about […]