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Meet the ispyOS members in the 2017 NYX FACE Awards Top 12

JUNE 28, 2017: This week, NYX Professional Makeup announced its top-12 finalists for the 6th annual FACE Awards, which means we’re one step closer to finding out who will be the brand’s 2017 Beauty Vlogger of the Year on August 19th. Four ipsyOS members made the cut – show your support by checking out their […]

The 411 on The New Instagram Partnership Tag #ipsyOS

The 411 on The New Instagram Partnership Tag

JUNE 27, 2017: In a bid for further transparency following ongoing complaints and reminders from the Federal Trade Commission, Instagram is releasing a new tool to clearly differentiate brand-supported content from non-sponsored posts. Currently in beta mode amongst influencers and publishers including BuzzFeed, you’ll see the words ‘Paid partnership with [brand name]’ in place of […]

How To Get More YouTUbe views with SEO @Kallie_Branciforte

How To Get More YouTube Views with SEO @Kallie_Branciforte

JUNE 26, 2017: If you are creating awesome videos on YouTube and no one is watching them, you may be feeling a little defeated.  There’s nothing worse than spending a lot of time creating awesome video content and then not having anyone to watch it! In this post, we will quickly cover how to use […]

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YouTube Tips Creators need to know in 2017

JUNE 22, 2017: Haven’t read YouTube’s 10 fundamentals of a Creative Strategy? Want to know how to look after your YouTube account as a creator today? Well, lucky for you, we’ve rounded up our top tips for keeping things ticking along nicely… Timing is Everything When is activity at its peak? You should know when […]

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3 Different Instagram Editing Techniques To Create A Killer Feed

JUNE 21, 2017: Who better than some of our favorite beauty creators – and ipsyOS members – to talk us through their tips and tricks for editing photos and planning their Instagram feeds? Here’s our round up… Marianna Hewitt @marianna_hewitt Fave apps: Facetune for selfies; VSCO for filters; PicFrame for creating YouTube featured images; WordSwag for […]

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The New Facebook Feature Helping Boost Engagement On Videos

JUNE 20, 2017: This month, Facebook launched closed captions for Live videos – to use the feature, you can either activate the platform’s Live API or create your own externally. But how can something as simple as adding text to your Live videos help increase user engagement? It’s all about accessibility. Loud & Quiet What happens […]

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4 Ways to Authentically Grow Your Instagram by @kallie_branciforte

JUNE 19, 2017: It’s easy to get caught up in the numbers game on social media. You want to have more followers, more likes, and more comments. This leads many influencers to consider often frowned upon methods of growing their accounts like follow/unfollow or purchasing followers from an app. While this makes you appear to […]

20 Questions With Serein Wu: From Depression to YouTube success

20 Questions With Serein Wu: From Depression to YouTube success

JUNE 15, 2017: Since starting out in 2014, Los Angeles-based beauty, fashion and lifestyle blogger and ipsyOS member, Serein Wu of Dress Yourself Happy has grown a following of over 95k YouTube subscribers and 47k fans on Instagram. And her ability to inspire this audience comes from her own genuine motivation. ‘I started watching YouTube […]

Next Level Livestream: Facebook and Twitter video updates you need to know #ipsyOS

Next Level Livestream: Facebook and Twitter video updates you need to know

JUNE 14, 2017: In a blog post announcing its new features, Facebook revealed that Live videos draw more than ten times as many comments as regular videos, confirming real-time content’s importance as a tool for increasing engagement. So it comes as no surprise that the company’s attention is on building interaction around livestreams. In response […]

What’s My Name? Rihanna and the latest celeb beauty launches #ipsyOS

What’s My Name? Rihanna and the latest celeb beauty launches

JUNE 13, 2017: Spring saw a wave of celebrity beauty brand collaborations and announcements, from Chrissy Teigen’s Glow Face Palette for Becca Cosmetics to Dua Lipa’s unicorn-inspired MAC Cremesheen Glass lip gloss via Blue Ivy’s namesake line – and the news just keeps coming in 2017. On May 31st, Rihanna revealed on Twitter that she’d be […]

How to Pitch to Brands From @KAllie_BRANCIFORTE

How to Pitch to Brands From @KAllie_BRANCIFORTE

JUNE 12, 2017: Your YouTube channel and videos give you the trust and loyalty of your audience. The access to that audience is very valuable, and because of that many brands and companies will likely start popping up in your inbox asking for reviews and looking to work together. However, if you want to work […]

Vacation Vibes: Who to Watch for Beauty Inspo #ipsyOS

Vacation Vibes: Who to Watch for Beauty Inspo

JUNE 7, 2017: Have you booked a beach getaway or are you looking forward to a city staycation? Wherever you’re headed, it’s time to think vacation – even beauty creators have to take a break sometimes! Here are the creators you should be watching to get your summer beauty look sorted, from head to toe… Pastel-Perfect […]

Trending Now: EPIC Winged Liner

Trending Now: EPIC Winged Liner

JUNE 6, 2017: The latest catwalk beauty look to take flight is all about Wings of Desire – in strictly epic proportions. But what inspired this retro-style throwback? Here’s our round up of the best winged-liner looks, from rock ’n’ roll on the runway to IRL on Instagram… Kabuki Cool: Louis Vuitton In a collection […]

Best Practices for Working with Brands With @kallie_branciforte #ipsyOS

Best Practices for Working with Brands From @kallie_branciforte

June 5, 2017: One perk of being a YouTuber is getting a chance to work hand-in-hand with your favorite brands. Usually, getting a chance to collaborate with brands is a good experience for everyone, but sometimes it’s not always a rosy experience. Occasionally you might find yourself locked into agreements you didn’t want or constrained […]

How Can We Help Improve Self Image On Social Media? #ipsyOS

How Can We Help Improve Self Image On Social Media?

June 1, 2017 Off the back of a recent study by the UK’s Royal Society for Public Health called #StatusofMind, everyone’s talking about how social-media apps affect our mental health. Mashable’s even done an article on how to protect yourself! Out of the five social platforms, Instagram had the greatest negative impact on the 14 […]

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The Battle of The Face Filters: Instagram Stories vs Snapchat

May 31, 2017 Augmented Reality is big business these days: IBM even called it ‘the next frontier for social-media marketing’. Put simply, AR is about integrating your surroundings with your virtual experience – that’s the idea behind the editing tools you can use on Instagram Stories and Snapchat Lenses. And while the former followed the latter, this month […]

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AI Is Behind Instagram’s ‘Shadow Ban’ And Here’s How To Make It Work For You

May 30, 2017: By now, we’re all familiar with the so-called Instagram ‘shadow ban’ and we’ve tried various tactics shared by social-media experts and fellow content creators to get around it – from changing your account settings to fervently checking each and every hashtag. So why is nothing working? Liz Dean at The Social Media Posse reckons […]

Smashing Beauty Stereotypes: Who To Watch To Get Inspired

Smashing Beauty Stereotypes: Who To Watch To Get Inspired

May 25, 2017 With Emma Watson winning the first gender-neutral MTV TV & Movie Award for Beauty and the Beast this month, it seems the mainstream media is questioning the gender divide. It’s worth noting that some high-profile awards ceremonies, like the Grammys, have never included gendered categories, but MTV has won accolades for pushing […]

Get Glued To Instagram’s Craft Beauty Trend #ipsyOS

Get Glued To Instagram’s Craft Beauty Trend

May 24, 2017 As glue-based beauty trends are sparking a new wave of creativity on Instagram, we look back at some of our recent favorites – from the passing fads to the ones sure to stick around. ‘Terrarium Eyes’ by Ellie Costello @makeupisart_x The UK-based, 19-year-old MAC Cosmetics MUA hit headlines around the world this […]

Underground Beauty: Secret Communities vs Bloggers #ipsyOS

Underground Beauty: Secret Communities vs Bloggers

May 23, 2017 Are the days of unbiased beauty advice a thing of the past? While reports say that bloggers are trusted sources – Forbes highlighted that 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement last year – in the age of increasingly sponsored content and brand-funded collaborations, the legitimacy of creators […]

Trending Now: Feather Eyebrows Take Flight #ipsyOS

Trending Now: Feather Eyebrows Take Flight

May 9, 2017 Move over bold and busy brows, feathers are the new shape of things to come – that is, according to the beauty bloggers who are flocking to what Glamour’s Lipstick magazine is calling it the ‘Latest Polarizing Trend’ on Instagram. Parting brows horizontally down the middle is proving to be a provocative […]

4 Quick Tips To Grow Your Facebook Page

4 Easy Ways To Grow Your Facebook Page If You Are Consistent

May 11, 2017 With almost two billion users, there is a lot of competition as a beauty creator on Facebook. And the platform doesn’t make it any easier. According to TechCrunch, its algorithms determine which content to display in a user’s news feed in many ways, from how well the post performed in terms of […]

Is It Time To Get Serious About Vertical Videos? #ipsyOS

Is It Time To Get Serious About Vertical Videos?

May 10, 2017 Marketing experts have been talking about the rise of vertical video for a while now. But are we really seeing a shift towards more vertical storytelling? Why The Advertisers Are In On It Snapchat launched vertical video ads two years ago, and was swiftly followed by Facebook and Instagram. Speaking to Exchange […]

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Chrissy Teigen Collabs With Becca Cosmetics To Give Us The Best Glow Of Our Life

May 4, 2017: On April 13th, everyone’s favorite supermodel and TV personality Chrissy Teigen teased on Instagram that she was ‘cooking up something super special’ with Becca Cosmetics. The news rocked the beauty industry with editors and influencers around the world speculating what this ‘delicious’ highlighter would be like. Allure magazine’s Devon Abelman said the […]

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Guru Gear: The 2017 cameras and accessories to buy

May 3, 2017: Cameras at the ready? This is your ultimate guide to the products of the year so far… LIGHTS  LimoStudio 700W Photography Continuous Lighting Kit According to Best Brand Reviews, this ‘perfect’ kit helps you create more natural-looking light. You get two light holders, complete with light bulbs designed to save up to […]

How to combat shadow banning and improve engagement on Instagram #ipsyOS

How to combat shadow banning and improve engagement on Instagram

May 2, 2017: Earlier this month, a number of Instagram Business Account users reported being ‘shadow banned’ on the app and seeing a 50% decrease in engagement. Want to avoid being affected and keep your engagement up? Here are our top tips… Play By The Rules If the shadow ban is related to what Instagram […]

5 mobile apps to help you make videos on the move #ipsyOS

5 mobile apps to help you make videos on the move

April 26, 2017 Can’t get behind the camera today? These five mobile apps might be exactly what you need to creatively kick-start your day… 1. Flipagram Boasting 200 million users, Flipagram launched in 2013 as a tool to create video stories or ‘Flips’, which combine videos, photos, text and music. It’s USP? Flipagram is the […]

Who made Forbes first-ever Top Influencers list? #ipsyOS

Who made Forbes first-ever Top Influencers list?

April 25, 2017 It’s proving to be a big year for the social media blogger, with everyone claiming that influencer marketing is set to explode in 201 7– but this was truly cemented when Forbes magazine released its first-ever Top Influencers list in April, including some of the most talked-about names in the beauty and […]

Going mobile: Are you making the right kind of videos? #ipsyOS

Going mobile: Are you making the right kind of videos?

APR. 20, 2017: From big brands and small businesses to influential individuals, everyone understands the importance of video in the digital age. Hubspot started the year with a whole article dedicated to the format as a content marketing strategy, in response to its rising popularity in 2016 and software company HighQ’s infographic naming 2017 ‘the […]

Instagram Stories v. Snapchat: Which one is better? #ipsyOS

Instagram Stories v. Snapchat: Which one is better?

APRIL 19, 2017: The battle of the social-media businesses continues – but who will win? Snapchat introduced Stories back in 2013, allowing users to upload shots for their friends to view over a 24-hour period. This captured the imagination of the app’s biggest rival, Instagram, who launched a similar feature last year – CEO Kevin Systrom candidly told […]

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ipsyOS member festival faves

April 18, 2017 Festival season is the best time to show your true colors, and by true colors we mean let your unique flag fly. We reached out to our ipsyOS community to see what some of their favorite festival looks are and why they feel great rocking them or what inspired the look. Lam […]

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The New Beauty App That Will Make Shopping For Makeup A Much Better Experience

APR 18, 2017: How do you choose the perfect foundation for your skin tone? From Cosmopolitan and Lauren Conrad to the artists at your local store’s makeup counter, beauty experts around the world have long attempted to answer this important question. Now, it seems taking a simple selfie could be the trick to finding the […]

Sh*t just get real: Is Instagram shadow banning accounts? #ipsyOS

Sh*t just got real: Is Instagram shadow banning accounts?

April 17, 2017: The term ‘shadow ban’ (also known as ‘stealth’ or ‘ghost’ banning, as well as ‘comment ghosting’) is the banning of a person’s account from an online community without their knowledge. From the user’s perspective, everything seems normal, but in reality, no one can see the photos, comments or videos they’re posting. Social […]

Why it is time to try natural beauty products ASAP #ipsyOS

Why it is time to try natural beauty products ASAP

April 11, 2017: The press is calling it The Clean Beauty Movement. We’re seeing a new wave in natural products in some of the USA’s biggest stores – just last month, Nordstrom added an entire natural beauty outposts (think no parabens, sulfates, or phthalates) in 46 of its brick-and-mortar stores, including Los Angeles, Dallas, Chicago, and Seattle, […]

Trending now: Prosecco flavored nail polish..Whaaaat? #ipsyOS

Trending now: Prosecco flavored nail polish..Whaaaat?

April 12, 2017: Finally, a reason to feel less guilty about biting your nails! You might think that a French beauty brand would be behind this sparkling wine flavored, gold-colored new product, but surprisingly it’s Groupon that’s producing prosecco-infused polish. It does come with a caveat: the site warns that it is extremely flammable and […]

Meet the MUA behind the Meme Makeup trend #ipsyOS

Meet the MUA behind the Meme Makeup trend

April 13, 2017: Another week, another bold beauty trend breaking the internet. This time it’s all about the meeting of makeup artists and meme creators, as some of our favorite viral memes are making their way onto eyelids everywhere. We’ve seen everything from SaltBae by @chelseywolz and Hurt Bae by @lexusmperezz, to Kim Kardashian by […]

The Beauty Trend Flooding Instagram: Halo Eye makeup #ipsyOS

The Beauty Trend Flooding Instagram: Halo Eye makeup

April 6, 2017: There’s a new halo style in town, a trend that’s warming up (shades) just in time for spring. The Halo Eye is simply a technique to create the appearance of larger, rounder eyes, by sandwiching a very light color with a darker color on both the upper lids and along the rims […]

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Meet the influencers designing your new favorite lipstick

April 5, 2017: More and more beauty influencers are partnering up with brands, but MAC Cosmetics was one of the first to launch a creator-led collaboration back in 2011, when it teamed up with popular beauty bloggers on a range of eyeshadows and glosses. This month, the brand is doing it again with 10 established […]

Is egg blending the new beauty hack to know? #ipsyOS

Is egg blending the new beauty hack to know?

April, 4, 2017: No, it’s not an early April Fools Day joke. Hardboiled eggs make for surprisingly good makeup sponges – that is, according to a variety of beauty bloggers, including Nadi at PopLuxe and Esther Gbudje aka houseofsienna. As part of a new series, Nadi invites his viewers to suggest random objects for him to […]

Who to watch, what to see: Festival season starts here!

Who to watch, what to see: Festival season starts here!

MAR. 30, 2017: Festival season is upon us, and the style and makeup videos are rolling in. Desi Perkins’s Coachella Festival and JCharlesBeauty’s Chunky Glitter Festival makeup tutorials are some of our favorites in the first round of this year’s festival-fabulous looks. But who set the bar in past years? Here are 5 top festivals […]

How Three Star MUAs Got Their Start In The Industry #ipsyOS

How Three Star MUAs Got Their Start In The Industry

MAR. 29, 2017: Some of our favorite makeup artists are also our favorite social-media stars! But how did they get started? In this industry, it is all about who you know and how hard you work… PAT MCGRATH @patmcgrathreal Named ‘the most in-demand makeup artist in the world’ by NY Mag’s The Cut, Pat McGrath is […]

Uptime Is The New way to watch videos on YouTube #ipsyOS

Uptime Is The New way to watch videos on YouTube

MAR. 28, 2017: We’ve been watching YouTube videos with friends since the platform launched back in 2005. So what’s the big deal about Google’s new real-time video sharing app, Uptime? Flashy Features When you watch a video, your profile icon floats across the screen, and you can comment, as well as post emoji or stickers. […]

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How Beauty Brands Apply Their Learnings From Creators

MAR. 23, 2017: It’s official. Beauty brands are outnumbered by vloggers in YouTube beauty category searches by 14 to 1, according to a study by L2’s digital research team, which focused on organic visibility or naturally generated results. ‘[Brands make up] 2% of first page results across the categories we looked at,’ L2’s beauty associate […]

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What This Season’s ‘Real Beauty’ Campaigns Mean For You  

MAR. 22, 2017: New year, new beauty campaigns, new direction. The biggest brands are rebooting their images by aligning themselves with more positive, inclusive messaging. But what does that mean for the industry and how should we react? ‘Because I’m Worth It’ is the instantly recognizable slogan of L’Oréal Paris. This year, that message has […]

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Here is the Most Searched Beauty Trend of 2017 so Far

MAR. 21, 2017: The results are in. Google’s latest report has revealed the top search term in beauty for 2017: ‘Masks have been most prominent in Japan over the past years as a sustained riser. The skincare trend was also a sustained riser in the US and France, but recently took off as a rising […]

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Why It Is time for a YouTube Spring Clean

MAR. 16, 2017: The month of March is traditionally a time for a fresh start – and a Spring Clean. But why only focus on your home? Here are our top tips for sprucing up your YouTube account. Add some SEO shine Keep titles short and snappy – think 70 characters or less, as longer titles will […]

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How Instagram pods can really boost your engagement

March 15, 2017: An Instagram pod is a community of people engaging in each other’s content – it’s the latest way to collaborate with others in your industry or area of expertise. You can do this in two ways: Instagram direct messages or Facebook post threads. Simply send your pod members an update whenever you […]

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Snail cream: The secrets behind the slime

March 14, 2017: If you have not already heard, snail cream is seriously stealing the beauty spotlight right now. It’s already a huge hit in South America and Korea, where it’s often so luxurious it’s laced with gold. And now that the K-beauty craze is officially sweeping the country – Nordstrom and Ulta have just […]

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How to Work with Brands as a Beauty Blogger

MAR. 9, 2017: When it comes to being a successful (read: money-making) beauty blogger, it’s all about collaborating to create. This isn’t old news; Google launched AdSense to connect bloggers and advertisers back in 2003! A good starting point is to build relationships with your fellow bloggers by commenting on and liking their posts, or […]

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Meet Former ipsyOS Member Turned In-House Creator Bailey Sarian

MAR. 8, 2017: With almost 60k subscribers, Bailey Sarian is a true YouTube rising star. But how did it all start? ‘Everyone on Instagram kept asking me to make videos,’ she says. ‘Finally, one day, to stop everyone from asking, I decided to just do it!’ Bailey’s personality shines through all her videos, and she’s […]

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Back to Basics: the Best Ways to Back up Your Videos

MAR. 7, 2017: In this digital age, there are so many ways to store your videos. The ideal is to have at least two to three copies of everything, backed up on different devices. How to choose the best option depends on how many videos you have, how often you need to access them, and […]

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Flirt Cosmetics Contest

March 7, 2017: It’s contest time!! Here’s the deal – we know that those of you that attended Gen Beauty LA got Flashes Lash and a Party Flashes Lash Applicator, so we want you to show us what you’ve got! For those of you that don’t have these lashes and applicator, you can order them […]

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Online Courses to Help You Be Better at Business

MAR. 2, 2017: A wise woman once said: ‘There are no regrets in life, just lessons.’ Judging by how many times Jennifer Aniston has picked herself up, tried again and succeeded, we reckon she knows what she’s talking about. Whether or not you were a big fan of school, you’ll have learned enough life lessons […]

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How to be a Social Media Star? Get Smart.

MAR. 1, 2017: YouTube, Facebook, Twitter, Tumblr, Instagram, Snapchat… So many channels, so little time! These online platforms are incredibly helpful for beauty influencers and bloggers to not only create cool, inspiring content, but also reach a global audience in an instant. These days, it seems everyone wants to be a social media star, but how […]

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Everything You need to know about dumpster diving makeup hauls

FEB. 28, 2017: As the saying goes: one man’s trash is another man’s treasure. Literally. You will have already heard of food foragers (more fashionably known as ‘freegans’), but now the beauty dumpster diving trend is really taking off. While some have been living the dumpster diving lifestyle since the 1990s, in the last year […]

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5 Exciting Spring Beauty Trends You Should Try Now

FEB. 23, 2017: Despite what the weather says, spring is upon us and what better way to get into the seasonal mood than to play with the best spring beauty looks, direct from the runways? Read on for our top five picks to experiment with now. Chameleon colors The 80s are back in full effect […]

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Everything You Need to Know About YouTube’s New Mobile Live Streaming

FEB. 22, 2017: Lately, it seems like everyone is going “Live.” From Instagram Live Stories to Facebook Live, there’s never been an easier way to get at your followers and live in the moment. Until now. A few weeks ago, YouTube rolled out mobile live streaming to every creator with more than 10,000 subscribers (those […]

NEW YORK, NY - FEBRUARY 17:  The overall general view of the Covergirl makeup backstage at the Anna Sui Fall 2016 fashion show during New York Fashion Week: The Shows at The Arc, Skylight at Moynihan Station on February 17, 2016 in New York City.  (Photo by Astrid Stawiarz/Getty Images for NYFW: The Shows)

Tips and Tricks From the Beauty Pros at Fall 2017 NYFW

FEB. 21, 2017: New York Fashion Week wrapped just a few weeks ago, but we’re still thinking about the amazing beauty looks that walked down the runway in the Big Apple. Always experimental and a little bit edgy, NYFW makeup artists and hairstylists introduced new techniques we cannot wait to steal. Here are the tips […]

The Best Apps To Help You Outsource and Save Time Like A Boss #ipsyOS

The Best Apps To Help You Outsource and Save Time Like A Boss

FEB. 16, 2017: If you work a traditional 9 to 5 job and are also starting a channel in your downtime, you know that 24 hours and 7 days a week can go by in the blink of an eye. To make your life simpler and allow you to follow your passion and build your […]

How To Find the Right Mentor #ipsyOS

How To Find the Right Mentor

FEB. 15, 2017: Last week, we discussed the importance of mentors to career development. This week, we get personal, and we’ll talk about how you can go about finding the right mentor for you and your career. Personality and drive are key attributes, but they differ from person to person, so it is imperative you […]

5 Beauty Products To Stop Spending $$$ On #ipsyOS

5 Beauty Products To Stop Spending $$$ On

FEB. 14, 2017: Here at ipsyOS, we’re all about trying new products and formulas, but when you’re just launching your blogging or vlogging brand, keeping a tightly edited makeup bag is better for your wallet. The following beauty products can be superfluous (we explain why below), so leave it to the beauty brands to give […]

The Best in Beauty from Couture Spring 2017 #ipsyOS

The Best in Beauty from Couture Spring 2017

FEB. 09, 2017: Couture fashion week in Paris takes place two times and year when designers show their most extravagant, most labored-over, most expensive pieces, and also when hair and makeup artists are given full reign to create their most avant-garde looks. Take a look at some of our favorites of the season, below. Glitter […]

5 Invaluable Ways A Mentor Can Transform Your Career #ipsyOS

5 Invaluable Ways A Mentor Can Transform Your Career

FEB. 08, 2017: Do you have a mentor? If so, consider yourself lucky. Mentors can help us transform our careers and reach our full potential, both personally and professionally. In our two-part series on mentors, we’ll discuss the benefits of mentors and how to find the right mentor for you. Keep reading to learn more […]

How to Not Get In Trouble With The FTC #ipsyOS

How to Not Get In Trouble With The FTC

FEB. 7, 2017: As more and more influencers make a living on social media, the Federal Trade Commission (FTC) has started investigating the use of endorsements and testimonials online. And it is not just companies that are being held accountable—influencers with any number of social media followers are getting close attention by the FTC. So […]

How To Make Your Beauty Products Last Way Longer #ipsyOS

How To Make Your Beauty Products Last Way Longer

FEB. 2, 2017: Truth: Cosmetics are expensive, and when you are starting out your beauty vlogging career, brands aren’t exactly showering you with free samples. You have to make the products you have last longer. Thankfully, we know how. Keep reading for easy ways to give your favorite beauty products a longer life. Mascara Mascara […]

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Why We Love L’Oreal’s Newest Campaign Celebrating Diversity

JAN. 31, 2017: If you watched the Golden Globe awards earlier this month, you most likely saw the debut of L’Oreal’s newest campaign. Entitled, “Your Skin, Your Story,” the campaign promotes the brand’s “True Match” foundation and features women and men of all races and backgrounds. Though we’ve heralded L’Oreal’s stance on diversity on the […]

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From Model to Role Model: Hourglass at Creator Day

JAN. 27, 2017: If we had to describe Creator Day LA in one word it would be Inspiring! From the multiple panels held at the Youtube Space to the new collection of Hourglass Cosmetics lipstick, it was hard not to leave without a perfectly painted smile on your face. Hourglass Cosmetics hosted a panel all […]

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NYX Professional Makeup Hosts Influencer Ethics Panel at Creator Day

JAN. 26, 2017: This year, we hosted a Creator Day at the Youtube Space LA with a handful of creators eager to learn from fellow influencers as well as brands during a panel event. NYX Professional Makeup sponsored a panel about influencer ethics where sponsorships, FTC laws  and music were the topics of discussion. The […]

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4 Winter Beauty Looks That Our ipsyOS Members Slay

JAN. 26, 2017: The start of the new year can meet new resolutions, goals and rituals, but it can also mean ruts. Smack dab in the middle of the winter, January can often stifle our creativity. Not to worry, your girls at ipsyOS are creating some amazing content, presenting beauty looks that are totally wearable, […]

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Instagram Styling Trends To Know 

JAN. 25, 2017: In the ever-crowded space that is Instagram, it can be difficult to differentiate yourself from the rest. Thankfully, using a unique visual language can help you get noticed.  And fashion, beauty and lifestyle brands are always showing new, experimental styling trends. Keep reading for six styling trends feeling fresh right now. Show […]

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5 Beauty Products To Upgrade Your January Detox Diet

JAN. 24, 2017: Too many indulgent holiday foods and too many sips of champagne can leave skin feeling gross and looking grosser come January. If you are already doing a diet detox, juice cleanse or dry January this month, why not extend the sentiment to your skincare as well, and try these five luxurious, detoxifying […]

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Are you watching Style Code Live?

JAN. 23, 2017: Hey, members, we wanted to share to share something really cool with you guys from one of our partners. Style Code Live is Amazon’s first ever live (and totally free!) streaming show that features the latest fashion and beauty, plus tips and tricks from the best influencers and experts. Obviously we will […]

How To Fight Seasonal Depression with these 5 hacks #ipsyOS

How To Fight Seasonal Depression with these 5 hacks

JAN. 19, 2017: Seasonal Affective Disorder (SAD) affects 5% of us, and possibly many more. If you tend to feel unmotivated and depressed during the winter months, you could be suffering from it. Here are five ways to fight off the effects of SAD. Get sweaty Exercise is one of the most effective ways to […]

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Are You Making These Common Twitter Mistakes?

JAN. 18, 2017: Twitter is essentially just one big conversation, but sometimes we get tongue-tied, and it feels like if we say the wrong thing, we get attacked or ignored. If you are interested in reinvigorating your Twitter presence in 2017 or simply want to learn from others’ mistakes, keep reading for tips and tricks […]

6 Ways To Make Your Social Media Super Searchable #ipsyOS

6 Ways To Make Your Social Media Super Searchable

JAN. 17, 2017: Being a content creator isn’t all about creativity, it requires a strategy. And if you want to grow your audience, views and clout, you need to make yourself super easy to find online. Below, we have outlined six ways to make yourself, your channel and your blog more searchable. Use keywords for […]

most common snap filters

The Most Popular Snapchat Filters of 2016 and What To Expect This Year

JAN 12, 2017: Did you know that Snapchat was the most used social media app used this past holiday season? It far outperformed apps like Facebook and Twitter, thanks to its creative location and event-based lenses and fun filters. Admit it—you were snapping away while you were opening presents, sipping champagne and kissing under the […]

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The Most Watched Videos of 2016 and what they teach you about social growth

JAN. 11, 2017: With all of Instagram’s new features in 2016, it can be hard to know where to spend your energy—should you be posting to Stories? Creating high-quality video? Composing perfect images? What is the special sauce? While there is no real “special sauce” to social media, we can use 2016 stats to tell […]

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How To Recover From Overspending During The Holidays

JAN. 10, 2017: Picture this: you have finished all your holiday shopping, and have just enough time to pop into your favorite store. They have the shoes you’ve been wanting all season long, on sale, and just in your size. Add to that a new sparkly top for New Year’s, a cute pair of earrings […]

5 Steps To Get Your Finances in Order in the New Year #ipsyOS

5 Steps To Get Your Finances in Order in the New Year

JAN. 5, 2016: New year, new you! Though you may be scheming some incredible new opportunities for your brand and channel in 2017, you should also dedicate some time to organizing your finances, especially before spring tax season. Though it is not as glamorous as creating Instagram content or pitching brands, planning your financial future […]

Q+A with Business Owner and ipsyOS member Trina Albus #ipsyOS

Q+A with Business Owner and ipsyOS member Trina Albus

JAN. 4, 2017: While many creators discover their love of beauty first and then use social media to turn that love into a business, ipsyOS member Trina Albus took another path. The entrepreneur launched Magenta, a social marketing agency for beauty brands, and then started her own YouTube Channel, BeautyBeyond40. Through Magenta, Albus has worked with […]

How to Actually Stick to New Year's Resolutions #ipsyOS

How to Actually Stick to New Year’s Resolutions

JAN. 3, 2017: Did you know that although half of Americans create New Years Resolutions, only about 8% follow through on them? If you’ve ever created a New Years Resolution, you know it can be easy to fall off the wagon. No matter what your goal is in 2017, keep reading for a path to […]

5 Cult Favorite Dupes You Need in Your Life #ipsyOS

5 Cult Favorite Dupes You Need in Your Life

DEC. 22, 2016: There are those certain beauty products that find their way into makeup bags and bathroom cabinets all over the world—they are cult favorites, and they usually come with an equivalent price tag. Thankfully, new beauty brands are creating nearly identical products and formulas at a fraction of the price. Whose got the […]

How To Unplug And Actually Enjoy The Holidays #ipsyOS

How To Unplug And Actually Enjoy The Holidays

DEC. 21, 2016: You guys, tech addiction is a real thing, and the holidays are the ideal time for a detox. Instead of being an anti-social lump who sits on the couch on her phone, break the cycle by unplugging from social media and the internet. Trust us, it is easier than you think—keep reading […]

How To Get Started on Wordpress Without Going Crazy #ipsyOS

How To Get Started on WordPress Without Going Crazy

DEC. 20, 2016: In 2016, starting a blog literally takes 15 minutes, especially with easy-to-use, intuitive programs like WordPress. If you have been hesitating to create a brand new blog, or perhaps want a companion to your YouTube page, do not wait any longer. Your easy, peasy WordPress Quick-guide is here. Register To start, go […]

How to Start a Channel With a Full Time #ipsyOS

How to Start a Channel With a Full Time

DEC. 15, 2016: Most successful entrepreneurs started their businesses while working full time.  For many Americans, those of us who aren’t independently wealthy, this is also a reality. But having a full-time job shouldn’t hold you back from pursuing your passion and building something that is completely yours. Keep reading for advice on how to […]

Here Is The Beauty Creators' Ultimate Camera Buying Guide #ipsyOS

Here Is The Beauty Creators’ Ultimate Camera Buying Guide

DEC. 12, 2016: Thinking about investing in a new camera? Not so fast. Before you drop a bunch of cash on a new toy, it is best to do your research, and that research starts here. Keep reading for the top cameras and retailers to make your purchasing process a simple one. What to buy […]

Twitter Is Cracking Down On Trolls for Women and Minorities #ipsyOS

Twitter Is Cracking Down On Trolls for Women and Minorities

DEC. 13, 2016: If you are a member of Twitter, you know it can be a nasty place, especially for women and minorities.  Even the CEO of Twitter, Jack Dorsey, has said so himself.  This summer, Dorsey admitted the social network had a major troll problem, and the company hadn’t done enough to stop the […]

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5 Phrases You Need To Stop Telling Yourself 

DEC. 08, 2016: We blog a lot about setting and achieving goals, self- care and encouragement, but what if your daily inner monologue is getting in the way of following your dreams. The words we speak inside our heads have a direct effect on how we feel about ourselves and what we accomplish. Break the […]

Professional makeup brushes and eyeshadow palette on white background

5 Trending Products To Use in Your Holiday Giveaways

DEC. 07, 2016: One of the easiest, most fun ways to grow your following is to do a giveaway. And what better time to do a giveaway then during the holidays? Read on for the top products of the season, pretend you’re Santa and get to giving. image source Lip Kit by Kylie Cosmetics Available […]

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20 Questions With New ipsy in-house Creator Madison Miller

DEC. 06, 2016: This ex- school teacher has quickly become a YouTube sensation, thanks to her videos ranging from playful hauls to how-tos to lifestyle videos. As a former ipsyOS member and ipsy’s newest in-house creator, we are excited to get to know Madison more and watch as her over 330k subscriber base expands. Here, she answers […]

After-Facebook-Google-Announces-That-it’s-Working-On-a-Prisma-Type-Style-Transfer-Technology-in-Real-Time

How Facebook is Using Its New Camera Feature to Make Art 

DEC. 1, 2016: Facebook is transforming from that super nerdy tech kid to the dressed-in-black- art lover.  Earlier this month, the social network unveiled the newest addition to its app—an Artificial Intelligence feature called “style transfer.” The app allows users to overlay photos and videos with various artistic styles. So if you’ve always wanted your […]

6 New Tools That Blocks The Haters on YouTube #ipsyOS

6 New Tools That Blocks The Haters on YouTube

NOV. 30, 2016: One of the most effective ways to build your YouTube audience is to engage with them in your feed, by responding to their individual comments.  Unfortunately, doing so is basically a full time job in itself, especially if you have a healthy subscriber number. To streamline the process of controlling comments, YouTube […]

How to Make the Most of The Mannequin Challenge #ipsyOS

How to Make the Most of The Mannequin Challenge

NOV. 29, 2016: You’ve probably seen some of your favorite celebrities, sports teams or even political figures taking part in The Mannequin Challenge, the newest Internet sensation. If you’re living under a rock and aren’t familiar with the meme, NPR has a great explainer: “each clip consists of people remaining completely motionless for about a […]

Imposter Syndrome and how to get over it. #ipsyOS

Imposter Syndrome and How To Get Over It

NOV. 24, 2016: Even if you don’t know exactly what Imposter Syndrome is, you’ve most likely experienced it before. Imposter Syndrome is when we feel like a fraud, when we convince ourselves that the achievements we have made are due to luck or timing, and not hard work, perseverance or general bad assness. The good […]

How to build your brand outside of YouTube. #ipsyOS

How To Build Your Brand Outside of YouTube

NOV. 23, 2016: YouTube is an excellent platform for brand building, but it is not the only one.  In the past few years, several new networks and social media platforms have broken onto the scene and each boast their own unique benefits when it comes to building your brand. For those of you sick of […]

Hello%20Kitty%20collection

Hello Kitty Fans Rejoice! Check Out Her Newest Collab With ColourPop

NOV. 22, 2016: The celebrate Hello Kitty’s birthday, which took place on November 1, Sanrio pulled out all the stops.  The Japanese lifestyle brand released a collaboration with ColourPop cosmetics, and the range does not disappoint. Although unexpected collaborations always throw beauty fans into a tizzy, the quality of products can often be hit or […]

Why Youtube’s New “End Screens” Is The Bomb For Creators #ipsyOS

Why Youtube’s New “End Screens” Is The Bomb For Creators

NOV. 17, 2016: A few weeks ago, YouTube quietly launched “End Screens,“what is described as a new mobile-friendly tool that lets you engage viewers the moment your video finishes and encourages them to watch more videos on their devices.  While any good video will leave a viewer thirsty for more, we are excited to see […]

IG loop

How To Do An Instagram Loop Giveaway

NOV. 16, 2016: You’ve probably seen Instagram Loop Giveaways and perhaps you have even taken part in one.  If you are not familiar with them, Instagram Loop Giveaways are contests that include between 5 to 50 brands that are interested in hosting a contest. I f you participate in one, your brand is required to […]

11.14 thanksgiving

4 Thanksgiving-Themed Content Ideas That Will Actually Boost Engagement

NOV. 15, 2016: Thanksgiving is one of the great American holidays, but when it comes to building content around Thanksgiving, sometimes the ideas can come up short.  There are, after all, only so many “fall beauty look” videos one can make. Think outside the box with these alternative Thanksgiving content ideas. “Giving Thanks” Though it […]

microblading

Everything You Need To Know About Microblading

NOV. 10, 2016: Are you considering going under the knife?  Though microblading is not exactly plastic surgery, it is an extreme beauty procedure that shouldn’t be entered lightly.  Here is everything you need to know before getting permanent eyebrows. Yes, it is a tattoo. Microblading is just another fancy word that the beauty world created […]