June 5, 2017:
One perk of being a YouTuber is getting a chance to work hand-in-hand with your favorite brands. Usually, getting a chance to collaborate with brands is a good experience for everyone, but sometimes it’s not always a rosy experience. Occasionally you might find yourself locked into agreements you didn’t want or constrained to create content that takes away your creative freedom.
With all this gray matter, what is the best way to handle working with brands when they come knocking?
1. Be persistent about the details
As a creator, it’s your responsibility to understand everything a brand is asking you to deliver as part of your collaboration. You don’t want to find yourself stuck in a position where you think you’re just sharing a product in a video, and the brand comes back with a 3-page document listing required talking points and restrictive rules. Always ask questions before moving forward.
Questions to ask:
- What kind of video are you looking for?
- Will I have creative freedom?
- What are the limitations/requirements?
- Are you also looking for social media shares?
- Turn around time/due date?
2. Consider a media kit
A media kit is a great way to get a conversation started with a brand.
Your media kit should include information about your channel and stats about your audience including subscriber count, average video views/watch time, demographics, etc. Lastly, add a list of the types of collaborations you do and what you usually charge. Give the brand an idea of your prices, but keep it open to negotiation based on what the brand is looking for.
3. Don’t sell yourself short
Often brands will come to you with a specific idea they already have in mind because of a current marketing effort. But, if the idea doesn’t work with your channel or you have an idea that you think is better, don’t hesitate to pitch them your new idea. You are the only one who knows what will work best for your content style and audience.
4. You deserve to be compensated
As a YouTuber, you have the trust of a specific audience, yours. That makes you valuable and influential and brands know that. Additionally, brands know that videos increase sales. Statistics say that about 75% of people are more likely to buy a product after watching a video about it.
If you’re taking your time to create this powerful content for a brand, you deserve compensation for the work you do. This can range from free product to multiple figure checks depending on audience reach, the type of content, and the brand themselves.
5. Don’t be afraid to say no
You need to know that not every product or brand is going to work with what you do. Don’t ever feel pressured into working with a brand for the money and never feel bad replying to an offer with a very polite “thank you but no thank you.” It’s ok to let a brand know point blank “I think what you’re doing is great, but it is not a good fit for my audience.” Companies and brands appreciate honesty.
Author: Kallie Branciforte
Caffeinate And Conquer – www.caffeinateandconquer.com
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